Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.
Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.
- Develop clear value propositions and messaging frameworks for Candescent’s platform and features.
- Translate complex capabilities into compelling stories for banks and credit unions.
- Ensure consistency across website, collateral, and external-facing materials.
- Lead end-to-end GTM planning for product releases and feature launches.
- Define ICPs, readiness checklists, success metrics, and communication plans.
- Drive alignment across Product, Sales, Customer Success, and agency partners.
- Maintain competitive landscape and provide POVs for positioning and roadmap.
- Partner with Product, Sales, and CX to understand customer needs and adoption gaps.
- Turn insights into actionable recommendations for messaging and product strategy.
- Create customer-ready assets: pitch decks, one-pagers, feature sheets, battlecards, demo flows.
- Support sales training and ensure consistent messaging.
- Act as the link between Product, Sales, CX, and Marketing.
- Manage agency partners for design, content, research, and creative needs.
- Communicate confidently with senior leaders and technical teams.
- Operate as a strong individual contributor today.
- Help shape the PMM function and mentor junior team members as the team scales.
- 10+ years of product marketing experience in SaaS, fintech, or adjacent B2B enterprise markets, including at least 5 years in a leadership role.
- Proven success in building differentiated narratives, leading product launches, and driving measurable revenue outcomes.
- Strong analytical and storytelling skills—able to simplify complex concepts for diverse audiences.
- Expertise in competitive intelligence, market analysis, persona development, and influencing product roadmaps.
- Executive presence with the ability to inspire and influence without formal authority.
- Experience collaborating across Product, Sales, and Marketing teams, as well as managing agency partners.
- Entrepreneurial, hands-on approach balanced with strategic vision; thrives in fast-paced, high-growth environments.
Statement to Third Party Agencies
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.
Top Skills
What We Do
Candescent brings together the transformative technologies that power and connect account opening, digital banking and branch solutions for banks and credit unions of all sizes. And we’re here to help you extend, differentiate and illuminate your digital-first banking experiences. Our industry-leading products and services, cloud architecture and on-demand developer tools give you the power to differentiate and deliver seamless customer journeys.
