Who we are...
Verra Mobility is a global leader in smart mobility. We develop technology-enabled solutions that help the world move safely and easily. We are fostering the development of safe cities, working with police departments and municipalities to install over 4,000 red-light, speed, and school bus stop arm safety cameras across North America. We are also creating smart roadways, serving the world's largest commercial fleets and rental car companies to manage tolling transactions and violations for over 8.5 million vehicles. And we are a leading provider of connected systems, processing nearly 165 million transactions each year across 50+ individual tolling authorities.
Culture
Verra Mobility Corporation is a rapidly-growing, entrepreneurial company that operates with a people-first philosophy and approach. The company lives by its core values—Do What’s Right, Lead with Grace, Win Together, and Own It—in everything it does for its customers and team members. The company seeks to grow aggressively, both organically and through acquisition, to continue to be the undisputed market leader with these five core competencies: bias for action, customer focus, teamwork, drive for results, and commitment to excellence.
Job Summary
We are looking for a visionary and results-driven leader to spearhead marketing, demand generation, and strategic growth initiatives at T2 Systems a Verra Mobility company. Reporting directly to the President, the Director of Marketing & Strategy will shape and execute integrated marketing programs, strengthen brand presence, accelerate pipeline growth, and identify new avenues for both organic and inorganic expansion.
The ideal candidate brings a proven ability to craft and implement high-impact marketing strategies, elevate brand equity, deepen customer engagement, and drive transformative growth. In this role, you will oversee all facets of marketing—including digital, content, product marketing, and market research—while partnering closely with cross-functional teams to ensure alignment with T2’s business objectives. Additionally, you will lead efforts to identify, evaluate, and develop new growth engines that position T2 Systems for long-term success.
Key Responsibilities:
Demand Generation & Funnel Growth
- Build and execute a comprehensive demand-generation strategy to drive qualified leads and accelerate pipeline growth.
- Optimize the marketing funnel from awareness through conversion, leveraging data-driven insights to improve performance.
- Deploy multi-channel campaigns (digital, social, email, paid media, ABM) to maximize reach and engagement.
Product Launch & Market Expansion
- Develop and execute go-to-market strategies for new products and services.
- Identify and prioritize new market opportunities, leading agile sprints to validate and scale expansion initiatives.
- Partner with product and sales teams to ensure successful launches and adoption.
Customer Engagement & Retention
- Design and implement digital customer nurturing programs to strengthen relationships and increase lifetime value.
- Build and manage digital communities and engagement platforms to foster loyalty and advocacy.
- Monitor customer satisfaction and drive initiatives to improve NPS and overall experience.
Team Leadership & Operations
- Lead and mentor a high-performing marketing team across demand gen, digital, content, and product marketing.
- Manage marketing budget and ensure ROI through rigorous performance tracking.
- Implement marketing automation, CRM systems, and analytics tools for campaign optimization.
- Define and align on KPIs, pipeline forecasts, and overall progress toward revenue targets.
- Partner with sales, finance, product, and operations to align marketing with business objectives.
- Ensure marketing compliance, brand integrity, and governance
Strategic Growth Initiatives
- Oversee market research and customer insights to identify trends and priority markets for strategic focus.
- Identify and develop new growth engines, including partnerships, vertical expansion, and M&A opportunities.
- Identify and qualify M&A targets, build business cases, lead commercial due diligence, and support integration planning.
Success Metrics
- Pipeline Growth: Measurable increase in qualified leads and opportunities.
- Customer Engagement: Improved NPS and retention rates.
- Market Expansion: Successful product launches and entry into new markets.
- ROI: Demonstrated efficiency and impact of marketing investments.
Qualifications & Experience
Education: Bachelor’s degree in Marketing, Business, STEM, or related field; MBA strongly preferred.
Experience:
- 7+ years of progressive marketing leadership experience, including at least 3 years in a senior role.
- Proven success in demand generation, funnel optimization, and driving measurable pipeline growth.
- Demonstrated ability to launch products, execute go-to-market strategies, and expand into new markets.
- Track record of improving customer engagement and satisfaction through nurturing programs, digital communities, and loyalty initiatives.
Technical Expertise:
- Deep understanding of digital marketing, SEO/SEM, paid media, social, and content marketing.
- Proficiency with marketing automation platforms, CRM systems (e.g., Marketo, Salesforce), and analytics tools.
Strategic Acumen:
- Experience developing business cases for growth initiatives, partnerships, and M&A opportunities.
- Ability to translate market insights into actionable strategies that deliver measurable results.
Leadership & Communication:
- Skilled in leading high-performing teams and collaborating across sales, product, finance, and operations.
- Comfortable engaging with C-suite executives and influencing strategic decisions.
Mindset:
- Data-driven, analytical, and adaptable with a strong bias for action in fast-paced, high-growth environments.
Verra Mobility Values
An ideal candidate for this role naturally works in alignment with the Verra Mobility Core Values:
- Own It. We focus on high performance and drive toward breakthrough outcomes. Our employees ensure accountability, optimize and align work, focus on the customer, and cultivate innovation.
- Do What’s Right. We champion integrity and good character. Our team members model ethical behavior, demonstrate good judgment and are courageous.
- Lead with Grace. We express humility and compassion, and we are authentic and candid. Our employees demonstrate self-awareness, care for others, instill trust, and communicate effectively.
- Win Together. We believe in growing and inspiring people together. We seek people who collaborate, value differences, think and act globally, foster an engaging work environment, and recognize and develop others.
With your explicit consent which you provided as part of the application process, we will retain candidate personal data solely for the business purpose for which it was collected. In no event will we retain such data more than two (2) years following the closure of the recruitment process relating to the role for which you applied or in the event other related job opportunities arise within the company. Verra Mobility Applicant Privacy Notice
Verra Mobility is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
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Verra Mobility Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verra Mobility and has not been reviewed or approved by Verra Mobility.
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Retirement Support — Retirement benefits are considered strong, with a 401(k) match that vests immediately and automatic enrollment for new hires. This component stands out alongside financial tools like HSA/FSA options.
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Parental & Family Support — Paid parental leave at full pay and additional family-forming support are highlighted as part of the package. These programs contribute to a perception of comprehensive family support.
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Flexible Benefits — The package offers multiple medical plan options with HSA contributions and a wide array of ancillary programs such as EAP, mental health resources, identity protection, and tuition aid. Breadth and choice are positioned as relative strengths in some teams.
Verra Mobility Insights
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What We Do
Verra Mobility focuses on making life safer, easier and more connected for our customers and the communities we serve. As a global leader in smart transportation, we work alongside our customers and behind the scenes to relentlessly develop customized technology solutions to solve complex transportation challenges. We seamlessly connect people, technology and data across the smart mobility ecosystem.
