ABOUT SINGULAR GENOMICS
Singular Genomics is inventing at the forefront of genomics, one of the world’s fastest-growing industries. The commercially available G4® Sequencing Platform is a powerful, highly versatile benchtop genomic sequencer designed to produce fast and accurate results. In addition, the company is currently developing the G4X™ Spatial Sequencer, an upgrade to the G4, which will leverage Singular’s proprietary sequencing technology, applying it as an in situ readout for transcriptomics, proteomics and fluorescent H&E in tissue, with spatial context. Singular Genomics’ mission is to empower researchers and clinicians to advance science and medicine.We foster a culture of creativity and technical excellence, both catalysts for innovation. We celebrate diversity, emphasize collaboration and, as we rapidly mature, we are constantly looking at ways we can do better for our people.
Our Headquarters are located on the Torrey Pines Mesa, in La Jolla, California at the center of the biotech hub. Our Manufacturing facility is in Sorrento Valley.POSITION SUMMARY:
We’re seeking an experienced and motivated Director of Marketing to own the end‑to‑end marketing strategy and execution for the company and G4X spatial platform. This leader will unify digital, brand/creative, events, and product marketing to drive awareness, generate demand, and support adoption across biopharma, academic, and translational research customers. You’ll partner closely with Product Management, Sales, Scientific/Applications, and Executive Leadership to position our spatial solutions, launch new products, and build our brand.
RESPONSIBILITIES:- Develop and own the integrated global marketing strategy for the spatial platform, aligned with company and revenue goals.
- Build quarterly and annual marketing plans that connect product launches, campaigns, digital programs, events, and brand initiatives into a unified roadmap.
- Manage budget, agency/partner relationships, and marketing calendar to maximize impact and ROI.
- Use data to prioritize markets, segments, and use cases; continuously refine the strategy based on performance and customer feedback.
Product & Solutions Marketing
- Lead positioning, messaging, and value propositions for the spatial platform, workflows, and applications.
- Create clear, differentiated product narratives that translate complex science into compelling customer benefits.
- Own product launch marketing plans (from early access through commercial release), including messaging frameworks, collateral, and campaign strategy.
- Develop sales and customer-facing assets: pitch decks, one-pagers, application notes, competitive tools, FAQs, and objection-handling guides.
- Partner with Product Management and Scientific/Applications teams to identify and promote key use cases, publications, and customer success stories.
Digital Marketing & Demand Generation
- Own digital strategy and execution to drive lead generation and pipeline for spatial offerings (website, paid media, email/nurture, SEO/SEM, webinars, social, content syndication, etc.).
- Design and run integrated campaigns targeting key customer segments (e.g., discovery biology, translational research, pathology, etc.).
- Build and optimize lead nurturing programs, scoring models, and handoff to Sales via CRM and marketing automation platforms.
- Define and track core digital metrics (traffic, MQLs, SQLs, pipeline and revenue influence, cost per lead/opportunity) and optimize programs based on performance data.
Brand, Content & Creative
- Steer the brand strategy for the spatial platform, ensuring consistency of voice, visuals, and story across all channels and touchpoints.
- Lead development of high-impact content: web pages, app notes, videos, posters, infographics, and customer stories.
- Collaborate with internal creative resources and external agencies to deliver on-brand, high-quality design and multimedia assets.
- Ensure all materials adhere to scientific accuracy, regulatory/compliance requirements, and brand standards.
Events, Conferences & Experiences
- Own the event strategy for the spatial portfolio: major conferences, symposia, workshops, roadshows, and virtual events.
- Select and prioritize conferences and sponsorships based on target customers, product focus, and pipeline opportunities.
- Oversee event planning and execution (booth presence, speaking opportunities, satellite events, demos, hospitality, and follow-up campaigns).
- Define event KPIs (leads, meetings, demos, pipeline influence) and drive rigorous pre‑ and post‑event campaigns to maximize ROI.
Sales & Commercial Enablement
- Partner with sales to understand field needs and align marketing programs to territory and account strategies.
- Develop and maintain sales tools and enablement programs (training sessions, battlecards, playbooks, talk tracks) for reps and distributors.
- Ensure consistent messaging and positioning in all customer-facing interactions, from early discovery conversations through post-sale engagement.
Team Leadership & Collaboration
- Lead and develop a small, high-performing team spanning digital, content/creative, and product marketing; mentor and coach for growth.
- Foster a culture of collaboration, accountability, experimentation, and continuous improvement.
- Collaborate cross-functionally with Product, R&D, Scientific/Applications, Customer Success, and Finance on planning, resourcing, and execution.
REQUIRED QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
- 8–12+ years marketing experience, ideally in life science tools, genomics, spatial biology, or related technologies.
- Expertise with spatial transcriptomics, spatial proteomics, single-cell, or multi-omics market and products.
- Proven track record leading integrated marketing for a platform or portfolio (strategy + hands-on execution).
- Demonstrated experience across:
- Experience partnering directly with Sales organizations and supporting field teams with tools and programs that drive pipeline and close rates.
- Strong analytical skills; comfortable owning funnel metrics, pipeline contribution, and marketing ROI.
- Excellent written and verbal communication skills; able to simplify complex science for diverse audiences.
- Prior experience managing and developing a team and/or agencies.
PREFERRED QUALIFICATIONS:
- Advanced degree (MS/PhD, MBA) in a relevant discipline (life sciences, bioengineering, or business).
- Experience in high-growth or scaling environments taking platforms from early commercialization to broader market adoption.
- Proficiency with common marketing tech stack tools (e.g., Hubspot, Google Analytics, Creative suites, ad platforms, etc).
The estimated base salary range for this role based in the United States of America is: $185,900 - $206,600. Additionally, this role is eligible for one of our variable cash programs (bonus or commission) and may receive equity as part of the compensation package. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Should the level of the role change during the hiring process, the applicable salary range may be updated accordingly.
Singular Genomics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Singular Genomics is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can provide their name and contact information to our Accommodations team at [email protected]. Your request will be responded to as soon as possible.
Top Skills
What We Do
Singular Genomics is a venture capital backed biotech company in La Jolla, California. We foster a dynamic, fast paced, result oriented environment where we offer employees the opportunity to make a significant impact in a rapidly expanding company. Singular Genomics is inventing at the forefront of genomics, one of the world’s fastest growing industries. We are located in the center of the Biotech hub on the Torrey Mesa close to the Pacific Ocean and next door to prestigious institutions like the Salk Institute, Scripps, Sanford Burnham, and UCSD. We offer free gym membership, 401K plan, competitive health benefits, flexible vacation, and equity incentives, so you can grow as the company grows. We are working to accelerate genomics for the advancement of science and medicine and are passionate about the potential of genomics for improving human health.
