Director of Direct Marketing & Subscription Strategy

I. Fiscal Stewardship & Performance Architecture

• P&L Ownership: Maintain ultimate responsibility for the fiscal performance of direct marketing efforts, ensuring optimal allocation of spend to maximize ROI and Lifetime Value (LTV).
• Advanced Forecasting: Develop rigorous monthly and quarterly financial models. You will provide the executive team with high-accuracy predictions regarding net subscriber growth, churn (voluntary/involuntary), and payback periods.
• AI-Enhanced Efficiency: Lead the integration of AI tooling (Claude, OpenAI, Gemini, Sora, etc.) to streamline creative production, data synthesis, and campaign iteration, ensuring the team operates at the frontier of marketing technology.

II. Customer Lifecycle Engineering

• Unified Journey Strategy: Transform discrete touchpoints into a frictionless, high-conversion experience. You will guide the "story" of the customer from the first ad impression to the third year of renewal.
• Cross-Functional Influence: Spearhead collaborations with Product, Engineering, and UX teams to optimize sign-up flows and in-app engagement.
• Retention & Win-Back: Architect sophisticated, data-driven retention loops and "win-back" sequences that leverage behavioral triggers to proactively mitigate churn.

III. Growth Architecture & Channel Expansion

• Portfolio Diversification: Oversee the strategic roadmap for a multi-channel portfolio, including Email, SMS, Direct Mail, Paid Social (Meta, TikTok), and Referral programs.
• Market Exploration: Identify and prioritize new market entry points and emerging direct-response channels to accelerate global growth.
• Referral Innovation: Design high-impact referral programs that leverage network effects to lower blended CPA.
 
 

IV. Monetization & Offer Innovation

• Pricing Strategy: Conduct in-depth A/B testing on pricing models (e.g., Annual vs. Monthly) and tiered service offerings to maximize long-term yield.
• Quality-First Acquisition: Design "intro" offers that attract high-intent subscribers, ensuring that short-term volume never comes at the expense of long-term retention profiles.

V. Visionary Leadership & Team Evolution

• Talent Mentorship: Recruit and lead a sophisticated team of managers and analysts, fostering a culture of intellectual curiosity and data-driven accountability.
• Culture of Experimentation: Instill a rigorous testing philosophy across the department—where hypotheses are documented, failures are analyzed as lessons, and wins are scaled rapidly.

VI. Strategic Insights & Performance Guidance

• The "Data Translator": Serve as the vital bridge between complex data science and business objectives. You will translate raw metrics into a cohesive narrative for stakeholders.
• Privacy-First Measurement: Lead the philosophy for tracking performance in a post-cookie landscape, championing incrementality testing and Media Mix Modeling (MMM) over simplistic attribution.
• The Single Source of Truth: Own the reporting standards that define how the organization understands subscriber health and channel effectiveness.

What We Have To Offer:

• Competitive salary + bonus + equity
• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account 
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events