The Role
The Director of Marketing leads strategy and execution of branding, solutions marketing, public relations, and demand generation while managing corporate communications and event strategies.
Summary Generated by Built In
The Director, Marketing is responsible for strategy, management, and execution of key marketing functions including Branding/UVP, Solutions Marketing and Offer Development, Public Relations, and Demand Generation Events. This includes developing strategic plans for each function and managing execution with the marketing team.
Essential Duties
- Work closely with Marketing leadership team to contribute to the definition of the strategic objectives for marketing and build strong working relationships to deliver as a team.
- Define and execute corporate marketing and brand strategy, resulting in consistent branding, messaging, and positioning.
- Oversee national event strategy and execution for conferences and industry events, in collaboration with Demand Gen team and priorities, and support internal events.
- Manage corporate communications including executive communications, messaging development, and PR.
- Develop and manage solution GTM strategy.
- Create and direct market and competitive research and analysis.
- Ongoing collaboration with sales, partner alliances, and LOB leaders.
- Managing agency relationships.
- Manage, build, and lead a strong team by recruiting, coaching, and developing team members.
- Other duties as assigned and directed.
Required Knowledge, Skills, and Abilities
- Bachelor’s degree in marketing, business administration, economics, advertising, public relations, or related field.
- 10+ years of experience in technology or telecommunications marketing, leadership, sales, or advertising in a fast paced, professional environment.
- Experience in leading the marketing/communications functions during merger, divestiture, and acquisition/integrations.
- Proven brand experience.
- Proven event management experience.
- Budget and agency management.
- Experience with marketing automation.
Benefits
You'll love working at NRI not just for the usual benefits, but for our environment and culture!
You'll work with a great group of people in a highly collaborative team and results oriented atmosphere.
You'll have the opportunity to work in a dynamic and extremely positive environment where there is always the opportunity to challenge your skills and really move the needle.
You’ll work with large, sophisticated, and progressive clients throughout North America.
We provide a comprehensive benefits program including: Health, Vision, and Dental Insurance, Life Insurance, Health/Dependent Care Flexible Spending, 401(k) Plan, Short-Term and Long-Term Disability Coverage, Generous Vacation and Flex Time Off Programs, Company Paid Holidays, and Training and Development Opportunities.
Notices
The above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
NRI North America is proud to be an Equal Opportunity/Affirmative Action employer.
NRI North America will accept applications on an ongoing basis.
NRI North America will consider qualified candidates with criminal histories in a manner consistent with The Los Angeles Fair Chance Initiative for Hiring Ordinance.
If you require reasonable accommodation in completing an application, interviewing, or otherwise participating in the hiring process, please direct your inquiries to [email protected].
Top Skills
Marketing Automation
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The Company
What We Do
Founded in 2004, Core BTS, Inc. is an award-winning technology solution and managed services provider. Recognized for accelerating digital transformation and cloud migration, Core BTS delivers robust cloud, modern workplace, app dev, security, and networking solutions to commercial and public-sector clients. With broad, scalable expertise, Core BTS is passionate about solving complex issues with an unwavering focus on client experience.
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