At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.
More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients.
Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech.
The RoleWe are looking for an experienced Director of Product Marketing to lead a team focused on products that simplify the complexity of working with insurance for our customers and improve their billing and payment processing capabilities. This leader will oversee a team of product marketers, driving strategy and execution from early product conception through launch and growth. The ideal candidate brings deep product marketing expertise, strong business acumen, and a proven ability to influence product strategy and commercialization. Experience in healthcare, insurance, and / or payments is a plus
Responsibilities- Lead, mentor, and grow a team of product marketers embedded with product managers and engineering throughout the product lifecycle.
- Define and drive go-to-market strategies including positioning, messaging, pricing, segmentation, and monetization models.
- Partner with product and commercial leaders to shape product strategy, ensuring market viability and customer impact.
- Build robust business cases and financial models to support product investment decisions and growth strategies.
- Translate complex product capabilities into clear, compelling value propositions tailored to multiple audiences.
- Collaborate with Sales, Customer Success, and Marketing teams to enable successful product adoption and growth.
- Serve as the voice of the market and customer, ensuring products meet real-world needs and deliver measurable business value.
- 8+ years of experience in product marketing, with at least 3 years in a leadership role.
- Proven success building and executing go-to-market strategies for complex products.
- Strong business and financial acumen—experience with modeling, P&L impact, and business case development required.
- Ability to lead cross-functional collaboration and influence senior stakeholders.
- Excellent communication skills with a talent for simplifying complexity and telling compelling product stories.
- Experience in healthcare, insurance, or regulated industries preferred but not required.
$187,000 - $233,000 annually
Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.
The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.
BenefitsWe offer a competitive benefits program including:
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.
For more information about our privacy practices, please contact us at [email protected].
SimplePractice Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SimplePractice and has not been reviewed or approved by SimplePractice.
-
Healthcare Strength — Healthcare offerings are described as comprehensive, including medical, dental, and vision plans alongside mental-health resources and an EAP. The breadth of wellness support is positioned as a meaningful part of the total rewards package.
-
Leave & Time Off Breadth — Time-off provisions are positioned as expansive, including flexible PTO, paid holidays, paid volunteer time, summer Fridays, and mid-year/year-end closures. Paid leave is framed as supportive of rest and balance across the year.
-
Parental & Family Support — Family-oriented benefits are described as generous, including fully paid parental leave and additional supports such as childcare benefits, adoption assistance, and fertility benefits. These elements indicate a rewards design that accounts for caregiving needs.
SimplePractice Insights
Similar Jobs
What We Do
Over 250,000 health and wellness professionals trust us to help them grow and run their practices. Our cloud-based, HIPAA compliant platform offers innovative features like paperless client intake, integrated billing, online booking, Telehealth, and so much more!
Why Work With Us
SimplePractice subscribes to a culture of freedom and responsibility that focuses on empowering employees to make an impact in each and every role. Through direct communication and accountability, we’ve built a culture of trust and open honesty that extends beyond the four walls of our office.
Gallery
