Director, Marketing

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Growth Tactics & Planning 

• Leading foodpanda Hong Kong’s marketing strategies, initiatives and growth metrics for all foodpanda verticals to drive MAU, order growth and profitability

• Define and articulate a clear growth strategy aligned with business goals, focusing on both short-term and long-term objectives

• Identify growth opportunities and utilize performance-based channels, including but not limited to incentives tactics, CRM, subscriptions, loyalty programs

• Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics, to promptly manoeuvre our strategies

Marketing & Brand Management

• Drive and optimize the local promotional campaign and incentive spending to achieve business growth.

• Spearhead seasonal and annual 360 marketing campaigns in driving the brand being the top-of-mind food technology app in the Hong Kong market 

• Continuously develop and grow brand love, ensuring consistency across all marketing channels and customer touchpoints

Team Management & Cross-functional Alignment

• Build, mentor, and manage a high-performing growth and marketing team, fostering a collaborative and creative culture to challenge the status quo 

• Work cross-functionally with Commercials, Operations, Strategy and Planning, and Finance teams to drive continuous improvement

• Work closely with the regional marketing team to develop and execute the country strategy

• Bachelor's degree in Marketing/Business or any related field. 

• Strong entrepreneurial mindset that is willing to build things from the ground up

• Seasoned marketer with over 10 years of experience managing marketing, branding & market growth, preferably in the e-commerce and/or FMCG industry.

• Experience in stakeholder management and working across a matrix structure, seeking collaboration.

• Inspiring leader with a proven track record of managing and building marketing/growth teams.

• Strong analytical and problem-solving skills. Passion for working with numbers. Proficiency in an analytical toolkit (SQL, Python, R) is a plus.

• Creative and organised team player with a good sense of the market

• A sociable character with a collaborative and positive attitude towards new challenges

• Passionate about the foodpanda brand, able to demonstrate metrics driven with a deep understanding of our branding.

• Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational, and tactical levels would be an advantage. 

• Experience in managing P&L responsibilities in a fast-paced e-commerce environment would be an advantage.

• Excellent communication and interpersonal skills with proficiency in both English and Cantonese

• Fun! We work hard, so we can play harder

What We Offer

• A dynamic and challenging work environment.

• A company committed to developing you personally and professionally.

• A great working atmosphere with regular company and team events.

• A vibrant and international team committed to diversity and inclusion.

• Responsibility from day one in a fast growing and global company.

• Other benefits include free food, health and dental insurance, and learning and development opportunities!

Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners.