Director Marketing

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

For our office in Frankfurt, Germany, we are looking for a full-time

Director Marketing

Job Description

Purpose of Position:

The Marketing Director DACH is responsible for developing and executing marketing strategies across Germany, Austria, and Switzerland to drive brand growth, consumer engagement, and business performance. This position leads a team of marketing professionals to deliver best-in-class brand activations and ensures alignment with Mattel’s global strategy while addressing local market needs.

Primary Responsibilities:

Strategic Leadership

• Develop and execute the overarching marketing strategy for the DACH region, ensuring alignment with Mattel’s global vision and business objectives.

• Identify market opportunities and risks through deep understanding of the local competitive landscape, retail dynamics, and consumer behavior.

• Drive innovative approaches to engage consumers and maintain Mattel’s leadership in the toy and entertainment industry.

Team Leadership & Development

• Lead, mentor, and inspire a diverse marketing team, fostering a culture of creativity, collaboration, and performance excellence.

• Set clear goals and provide guidance to ensure team members achieve their full potential.

Brand Activation

• Oversee the planning and execution of all consumer-facing brand activation initiatives, including product launches, retail campaigns, and event marketing.

• Ensure high-quality execution of marketing activities across all channels, including digital, social media, and traditional platforms.

• Partner with the Consumer Products and Licensing teams to drive franchise growth through merchandising, promotions, and localized activations.

Media and Communications

• Manage relationships with media agencies to deliver impactful campaigns, ensuring optimal allocation of budgets across traditional and digital channels.

• Drive innovative content creation and placement strategies to maximize brand visibility and engagement.

Retail and Customer Engagement

• Collaborate closely with the Sales team to develop tailored retail activation plans by channel and customer.

• Lead the creation of compelling selling tools, showrooms, and ad-hoc customer presentations to support business objectives.

Performance Management

• Monitor and analyze business results and marketing effectiveness, leveraging data to inform decision-making and optimize strategies.

• Ensure efficient management of Advertising & Promotion (A&P) budgets to maximize ROI.

Qualifications

Skills and Competencies

• Strong strategic thinking with the ability to translate global objectives into effective local strategies.

• Deep understanding of the DACH market, including consumer preferences, retail environments, and cultural nuances.

• Proven ability to lead and develop high-performing teams in a matrixed, international organization.

• Expertise in digital marketing, including current trends and innovative tools.

• Results-oriented mindset with a competitive spirit and a passion for driving business growth.

• Excellent communication, influencing, and relationship-building skills.

• Ability to manage multiple projects with tight deadlines while maintaining high attention to detail.

• Fluency in English and German is required.

Education and Experience

• University degree in Marketing, Business Administration, or a related field (Bachelor’s or Master’s).

• Minimum of 8 years of marketing experience in consumer goods, preferably in the toy, FMCG, or entertainment industries.

• At least 4 years of management experience with a proven track record in coaching and team development.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.