Building Industry Partner's portfolio, is seeking a talented Director of Marketing to join the holding company team.
The will be responsible for developing and executing comprehensive marketing strategies to promote our portfolio of fire protection companies. This role requires a hands-on digital market leader with a proven track record in strategic marketing, brand management, and digital marketing within a multi-company environment.
- Develop and implement marketing strategies to enhance brand visibility, drive lead generation, and support B2B business growth across all portfolio companies.
- Oversee brand positioning and messaging to ensure consistency and alignment with the company’s vision and values.
- Lead digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing to increase online presence and engagement.
- Conduct market research to identify trends, opportunities, and competitive landscape, and adjust marketing strategies accordingly.
- Plan and execute multi-channel marketing campaigns to promote products and services, drive customer acquisition, and retain existing customers.
- Develop and manage marketing budgets, ensuring cost-effective use of resources and maximizing return on investment.
- Monitor, analyze, and report on marketing performance metrics to measure effectiveness and inform strategic decisions.
- Develop and manage strategic partnerships, sponsorships, and events to enhance brand presence and generate leads.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 7-10 years of experience in marketing, with at least 5 years in a senior marketing role. Experience in the fire protection, construction or related industry is a plus.
- Strong leadership, strategic thinking, and project management skills. Excellent communication and interpersonal abilities.
- Proficient in marketing software and tools (e.g., CRM, marketing automation, analytics platforms). Strong understanding of digital marketing strategies and techniques.
- Deep understanding of branding, market research, and competitive analysis. Familiarity with the fire protection industry and construction landscape is an advantage.
- Ability to manage multiple projects simultaneously, work under pressure, and make data-driven decisions. Creative, innovative, and results-oriented mindset.
Equal Opportunity Employer. All qualified candidates, including minorities, women, veterans, and those with disabilities are encouraged to apply.
What We Do
Building Industry Partners (“BIP”) is the leading private equity investment firm focused on the U.S. building industry. Founded by Matt Ogden in 2008, BIP is headquartered in Boston, with operating partners and advisors across the U.S.
Our purpose is to build exceptional and enduring businesses, generate world class investment returns, and contribute to elevating the building industry and its workforce through people-focused investment & business principles.
We help to build exceptional businesses, to realize the entrepreneurial visions of the industry's rising stars, and to increase shared prosperity amongst shareholders, management, and our broader workforce through broad-based employee ownership.
Over the past decade, BIP is proud to have been part of building some of the fastest growing and most dynamic businesses in the U.S. building industry’s middle market, including U.S. LBM Holdings, Kodiak Building Partners, Homewood Holdings, and U.S. Fence Solutions/Binford Supply.
