Director of Marketing

JOB DESCRIPTON

SUMMARY:
Develops and executes long and short-term marketing strategies to support brand growth, database volume and revenue/retention goals. This position will lead Casino Marketing for Dakota Sioux Casino and Dakota Connection Casino.

EMPLOYMENT CONDITION:

This position is limited to an 18-month employment term. Employment will conclude upon expiration of the designated term unless otherwise determined.

KNOWLEDGE AND CERTIFICATION, SKILLS AND ABILITIES

Knowledge and Certification
Required:

• Bachelor of Science Degree in Business/Marketing or related field and 5 years of experience in casino marketing.
• At least 21 years of age.
• Strong computer skills with experience in word processing, databases, and spreadsheets (ability to demonstrate proficiency).
• Strong project management skills.
• Highly organized and ability to adapt quickly to changing priorities.
• Excellent written communication skills.
• Excellent verbal and interpersonal communication skills.
• Accurate and detail oriented.
• Excellent problem-solving skills.
• Experience in public speaking.
• Display leadership qualities and the ability to serve both internal and external customers.
• Must be able to manage departmental budget and control labor and expenses.
• Ability to maintain high confidentiality.
• Ability to independently manage multiple tasks in a professional manner.
• Ability to maintain a professional demeanor.
• Knowledge of booking entertainment.
• Thorough knowledge of ticket office operations & procedures.

Preferred:

• Knowledge of Casino and Tribal gaming regulations to ensure compliance in appropriate areas    of responsibility

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develops strategic and tactical marketing plan for Database Marketing, Promotions, Advertising and Public Relations.
• Coordinates operational details and considers all elements necessary to execute profitable, exciting and memorable programs.
• Researches and develops new marketing areas with the ultimate goal of introducing and developing new players to our facility that will result in increased revenue and profitability.
• Responsible for analyzing Rewards club database for the purpose of developing and executing all aspects of Direct Mail. Will work with advertising agencies to coordinate all direct mail operations.
• Evaluates current levels of play and effectiveness of promotions as related to existing players. Recommends alternative solutions to enhance participation and levels of play.
• Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts for promotions, Rewards Club, special events, advertising and database marketing.
• Coordinates the implementation of marketing policies, procedures and programs.
• Compiles and manages annual budget and periodic forecasting.
• Communicates programs to internal and external guests as appropriate.
• Knowledgeable of and ensures compliance Dakota Connection and Dakota Sioux and Tribal gaming rules and regulations within areas of responsibility
• Maintains knowledge of all gaming machines, player tracking systems and promotions relating to systems.
• Always Promotes positive public and Team Member relations.
• Responsible for hiring, retaining, promoting, performance evaluations, training, disciplining, and terminating employee with concurrence of the General Manager and the Director of Human Resources.
• Must adhere to the safety rules and regulations of Dakota Connection and Dakota Sioux and of the Marketing department.
• Works closely and oversees all aspects of special events such as scheduling, promoting, analysis, etc.
• Helps with booking entertainment and overseeing the sales of tickets, processing related buyer request & problem monitoring.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the team member is regularly required to talk or hear. The team member is also regularly required to stand; walk; sit; and use hands to finger, handle, or feel objects, tools or controls.  The team member is occasionally required to reach with hands and arms, and to sit; climb or balance; and stoop, kneel, crouch or crawl.  

The team member is regularly required to stand, for long periods of time.  Must be able to lift up to fifty (50) pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

 

WORKING ENVIRONMENT

The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The team member is regularly exposed to risk of radiation (from computers), as a great deal of the workday is spent working on spreadsheets or inputting data into the computer system.

Office, gaming floor and convention center environment including flashing lights, frequent loud noises and cigarette smoke.  Extensive computer use.  Must handle hazardous materials.  Must be flexible with work schedule. Must be willing to work any hours and/or shift, as assigned, according to business needs.  Occasionally must deal with angry or hostile individuals. High volume direct public contact. 

DISCLAIMER AND CONDITIONS OF EMPLOYMENT

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job title.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

All casino employees are responsible to ensure that their designated operations are in compliance with casino policies, MICS, ICS, Standard Operating Procedures, Tribal-State Compact and Tribal Gaming Regulations.

Conditions of employment with the casino include passing a pre-employment drug test, a background investigation to secure a gaming license and successfully completing a 90-day introductory period.  Candidates for this position will be required to have dependable transportation available to them.  Must also maintain a valid Driver’s License and be insurable on our company’s policy throughout your time of employment with the casino. 

Qualifications Behaviors Preferred Leader: Inspires teammates to follow them Education Required Bachelors or better. Experience Required Bachelor of Science Degree in Business/Marketing or related field and 5 years of experience in casino marketing. Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.