Company Information
AEG brings music, sports, and live entertainment together to create moments people remember around the world. Each year, more than 100 million fans experience live events across five continents—from global touring, concerts, and festivals to iconic sports and entertainment destinations.
Through our music division, AEG Presents, one of the world’s leading operators of tours, concerts, and music festivals, we help shape the sound of now. We work with artists at every stage of their careers to bring live music to life, connecting artists with fans on stages around the world.
Headquartered in Los Angeles, AEG Presents is driven by creativity, innovation, and purpose, and powered by people who want their work to show up in the real world.
If you’re ready to help create moments that matter, there’s a place for you here. Because it happens here.
Job Summary
The Director Marketing, Las Vegas will create detailed promotional and advertising plans identifying targeted demographics for each show across multiple venues. This position will develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. The Director Marketing, under guidance of the VP Marketing, will oversee the marketing department including progress and performance to ensure assigned work is completed correctly and on deadlines.
Essential Functions
- Create detailed marketing and promotional campaigns identifying targeted demographics for each individual show. Strategize and research new marketing trends and practices to apply to AEG Presents Las Vegas shows, events, residencies and tours. Purchase and monitor media plans, develop national, regional and local promotions, and strategize with local talent buying team, property and venue partners and public relations team.
- Under the guidance of VP Marketing, oversee marketing department team members including progress and performance to ensure assigned work is completed correctly and on deadline. Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities. Manage marketing workflow by completing department operational requirements by scheduling and assigning employees; following up on work results.
- Serve as the primary local marketing contact for artist marketing representatives regarding show and residency marketing plans and approvals.
- Develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing audience and artist data; consulting with internal and external sources.
- Responsible for overseeing the creation and approvals of advertising materials and creative. Order creative including signage, digital assets, and video content, coordinate with legal on sensitive material and vendor contracts.
- Collaborate with booking team to create unique artist and venue pitch decks for new business and presentations.
- Coordinate with PR agencies to write and send out press releases and manage day of show press lists. Coordinate press interviews, secure artist availability for promotions and artist availability.
- Identify short-term and long-range issues that must be addressed; provide information and commentary pertinent to deliberations; recommend options and courses of action; and implement directives.
- Build and cultivate partner and industry relationships by attending live events, networking lunches, meetings. Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Follow up with media outlets and artist management on additional marketing opportunities to increase ticket sales. Liaison with media, venues, vendors, label and artists management.
- Organize and submit ticket holds for promotions, media and artist management to ticketing department. Work with Regional Ticketing Director on ticketing strategies.
Required Qualifications
- BA/BS Degree (4-year) Marketing/ Business Communications, PR Preferred
- 8-10 years experience working with and creating budgets
- 8-10 years experience working as a promoter a plus
- Excellent computer skills with proficiency in Microsoft Word, Outlook and Excel and Photoshop
- Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices
- Strong interpersonal skills with the ability to create and foster relationships
- Knowledge of media buying, negotiating and documenting agreements
- Knowledge of the music industry and artist demographics
- Strong organizational skills with exceptional attention to detail
- Excellent written, verbal and listening communication skills
Payscale: $84,046.89 - $130,000.00
Bonus: his position is eligible for a bonus under the current bonus plan requirements.
Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.
Employer does not offer work visa sponsorship for this position.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 8-10 years of experience working with and creating budgets
- 8-10 years of experience working as a promoter
- Proficiency in Microsoft Word, Outlook, Excel, and Photoshop
- Knowledge of brand identity, advertising, digital marketing, and social media strategy
- Strong interpersonal and relationship-building skills
- Knowledge of media buying, negotiating, and documenting agreements
- Knowledge of the music industry and artist demographics
- Strong organizational skills and exceptional attention to detail
- Excellent written, verbal, and listening communication skills
AEG Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AEG and has not been reviewed or approved by AEG.
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Healthcare Strength — Medical, dental, vision, prescription, fertility and family-building support, mental-health resources, and a 24/7 EAP are included, with wellness programs and virtual therapy also offered. These components present a broad, comprehensive health offering.
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Parental & Family Support — Paid parental leave and backup care for children, older adults, and pets are part of the package. Family-building support and caregiver services reinforce a family-friendly offering.
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Leave & Time Off Breadth — Paid vacation, sick time, holidays, and personal days are provided. The scope of time off stands out as a notable strength of the package.
AEG Insights
What We Do
From epic concerts to premier music festivals to heart-stopping sporting events, AEG has been giving the world reason to cheer for more than 20 years. Headquartered in Los Angeles, CA, we are the world’s leading sports and live entertainment company and operate on five continents, entertaining over 160 million guests annually through our worldwide network of more than 300 venues, powerful sports franchises and music brands, integrated entertainment districts and global sponsorship activations. We strive to form a perfect balance between creative excellence and business excellence and work diligently to build a diverse environment that celebrates inclusion and rewards collaboration and success. Our accomplishments are born from a spirit of teamwork that enables us to deliver incredible events year after year. If you want to join a winning team where you will be challenged to up your game, AEG is the place for you. AEG is proud to have earned a 100% score on the Human Rights Campaign’s 2019 Corporate Equality Index, a national benchmarking tool on corporate policies and practices pertinent to LGBTQ employees that awarded us the distinction of “Best Places to Work for LGBTQ Equality,” and to be a part of the AARP Employer Pledge Program, recognizing the skills and experience of all workers, regardless of age. For more information about AEG, visit www.aegworldwide.com and follow us on Facebook, Twitter and Instagram at @aegworldwide to see the exciting experiences that you could be a part of
