Director, Marketing
Location: Hybrid. This role is based in our Tampa or Miami office, with three days per week on-site.
About the role
5W is looking for a Director, Marketing to help shape how the agency shows up in the market. Reporting to the SVP of Marketing, you’ll own the channels and programs that drive our visibility and pipeline, including social media, email, events, content, and case studies, and you’ll keep the agency marketing calendar running on time. This is a role for someone who is equal parts strategist and doer: you can build the plan, write the copy, manage the vendors, and report on what worked. If you thrive in a fast-paced agency environment, enjoy switching between verticals and projects, and want your work to have a direct line to leads and growth, we’d love to meet you.
What you’re responsible for:
- Own 5W’s social media platforms in partnership with Marketing Specialist, developing and executing calendar and content strategy, while supporting executive thought leadership through social content
- Research, coordinate, plan 5W’s participation in industry events, including speaking opportunities, event sponsorships, onsite activations, pre-event promotion, collateral, setting up meetings, post-event communications, etc. with a focus on maximizing visibility and generating leads
- Support 5W-sponsored events, including planning, budgeting, vendor coordination, ordering collateral, working with design team on assets, post-event communications and reporting. Serve as the lead project manager to ensure timely execution and strong ROI
- Lead email marketing strategy and execution, including campaign development, copywriting, list management, workflow development, testing, optimizing, and performance reporting
- Develop and execute marketing-style content across the 5W brand, including newsletters, thought leadership, PoVs, short videos, and other marketing collateral
- Maintain and continuously update 5W case studies and client testimonials for market consumptions across the website, social, content, and events
- Manage the agency marketing calendar, ensuring campaigns, content, events, awards, speaking opportunities and other initiatives are communicated properly and executed on time
- Monitor competitors and industry trends to identify opportunities for 5W to differentiate itself
- Support the execution of 5W’s overall marketing strategy and annual plan, partnering closely with the SVP of Marketing and broader leadership team
- Support tracking of leads, creating reports, updating campaigns based on performance, keep a keen sense on the market through inbound leads
- Track and report on key marketing performance, including content engagement, email performance, event performance, lead generation, and other KPIs
What we’re looking for
- 6 – 8+ years of marketing experience
- Strong understanding of B2B marketing
- Excellent writer and editors with the ability to adapt messaging across audiences and channels
- Great at context switching across verticals
- Strong event marketing experience
- Strong project management skills
- Excellent judgment, attention to detail and ability to operate in a fast-paced agency environment
- Strong thinker combined with a willingness to roll up your sleeves and execute
- Highly collaborative and proactive
Why you'll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through "5W University" and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
#LI-Hybrid
Skills Required
- 6–8+ years of marketing experience
- Strong understanding of B2B marketing
- Excellent writing and editing skills with the ability to adapt messaging across audiences and channels
- Ability to context-switch across multiple verticals
- Strong event marketing experience
- Strong project management skills
- Excellent judgment and attention to detail
- Ability to operate in a fast-paced agency environment
- Strong strategic thinking combined with hands-on execution
- Highly collaborative and proactive working style
What We Do
With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (beauty and fashion, consumer brands, lifestyle and entertainment, food and beverage, health and wellness, technology, travel and hospitality, home and housewares); B2B (corporate communications, technology, reputation management, CSR, sustainability communications); digital media (social media, SEO and graphic design), public affairs; government relations; and crisis communications. 5W’s team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine’s Best Workplaces 2022. The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
