Director- Marketing

We are Infrrd, an Enterprise AI company helping global enterprises extract data from complex, unstructured documents like invoices, contracts, engineering drawings, and handwritten notes. Our AI goes beyond data extraction to automate end-to-end workflows, reducing manual effort, improving accuracy, and accelerating business operations.

Our product is proven, enterprise customers are live, and we're ready to scale. We're looking for a Director – Marketing to bring strategic direction, sharper execution, and stronger business impact to our marketing function.

You'll work closely with the founder, executive leadership, and our marketing team to define where we play, who we target, how we position Infrrd, and how marketing drives pipeline and growth in the US market. You'll provide the strategic direction across GTM, target accounts, positioning, and demand generation, while empowering the team to turn that strategy into execution.

What You'll Own

• Set and drive the overall marketing strategy for the US market, aligned with business, GTM, and revenue objectives.
• Provide strategic direction to our existing Demand Generation team, helping sharpen targeting, channel strategy, campaign priorities, and performance.
• Partner closely with Sales to define and refine our ICP, target segments, personas, buyer journeys, and account strategy.
• Develop an integrated demand and growth strategy across inbound, ABM, digital, content, events, and other relevant channels.
• Own marketing's contribution to pipeline growth, with clear metrics, priorities, and accountability.
• Identify opportunities across the funnel and improve awareness → engagement → qualified demand → pipeline → revenue.
• Shape our product marketing, positioning, and messaging, translating complex Enterprise AI capabilities into compelling stories for enterprise buyers.
• Strengthen Infrrd's brand and market presence through content, customer stories, thought leadership, website, and industry initiatives.
• Work with Sales on sales enablement, messaging, account engagement, and pipeline acceleration.
• Establish the right KPIs, attribution, and reporting to measure marketing effectiveness and guide investment.
• Build strong collaboration across Marketing, Sales, Product, and Leadership.
• Develop existing marketing talent and help evolve the organization as the company scales.
  

What We're Looking For

• 10–15 years of experience in B2B marketing, preferably in B2B SaaS, Enterprise SaaS, AI, or technology companies.
• Proven experience leading marketing strategy and GTM initiatives, with ownership across multiple marketing functions.
• Strong background in demand generation and growth marketing, with a track record of influencing pipeline and revenue.
• Experience partnering closely with Sales leadership on ICP, segmentation, positioning, GTM strategy, target accounts, and pipeline growth.
• Strong understanding of US enterprise B2B buyers, complex sales cycles, and ABM.
• Experience across areas such as demand generation, product marketing, content, digital, brand, and events.
• Strong analytical and commercial mindset, with the ability to connect marketing strategy and investment to business outcomes.
• Excellent communication and storytelling skills, with the ability to translate complex technology into compelling business value and market positioning.
• A strategic thinker who can set direction and priorities, while being comfortable getting into the details when needed.
• Strong people leadership and mentoring skills, with the ability to guide existing teams, develop talent, and build the marketing function as we scale.
• Experience in Enterprise AI, Intelligent Document Processing (IDP), Document Automation, or Enterprise SaaS is a strong plus.

Why Join Us

• Shape the marketing strategy for an Enterprise AI company at a defining stage of growth.
• Work closely with the founders and executive leadership and influence company strategy.
• Lead and provide direction to an existing marketing team and help take its impact to the next level.
• Work on meaningful GTM challenges at the intersection of AI, enterprise software, and complex workflows.
• Have a direct connection between your work and pipeline, growth, and business outcomes.
• Join a culture where ideas are welcomed, ownership is real, and challenging the status quo is encouraged.

Think you're excited by the challenge? We'd love to hear from you.

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