We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
Job Summary
The Communications and Marketing Director for India is responsible for leading the employer brand and communications strategy for RSM US in India. This role translates global brand strategy into locally relevant positioning that strengthens talent attraction, engagement and retention in the India market.
As a strategic advisor to India leadership, this role designs and delivers integrated communications and recruitment marketing programs that align to firm priorities and drive measurable impact across the talent lifecycle. The Director oversees internal communications, employer brand strategy and recruitment marketing, ensuring a consistent, compelling and data-driven approach to storytelling and audience engagement.
Key Responsibilities
1. Employer Brand Strategy & Market Positioning (25%)
- Define and evolve RSM’s employer brand strategy in India, aligned to global brand strategy and tailored to the local market
- Develop clear positioning, messaging frameworks and narrative pillars that differentiate RSM in the India talent market
- Lead development of integrated content and storytelling strategies that bring the RSM brand, culture and talent experience to life
- Ensure consistent brand execution across owned, earned and paid channels
2. Recruitment Marketing Strategy & Execution (20%)
- Oversee the end-to-end recruitment marketing strategy in India, aligned to hiring priorities and workforce plans
- Partner closely with Talent Acquisition to:
- Align campaigns to priority roles and talent segments
- Optimize the candidate journey and experience
- Guide execution across:
- Digital channels (LinkedIn, job boards, search, social media)
- Paid media strategy and campaign mix
- Employer review platforms and external channels
- Ensure integration of employer brand across all marketing efforts and campaigns
3. Internal Communications & Talent Experience (20%)
- Lead the design and execution of a structured internal communications program for India
- Develop communications strategies that:
- Inform, engage and align employees to firm strategy and priorities
- Strengthen culture, connection and employee experience
- Oversee leadership communications, including:
- Messaging for India leadership
- Change communications
- Organizational updates and key initiatives
- Ensure clarity, consistency and alignment with firm messaging, tone and governance standards
4. Strategic Advisory to India Leadership (15%)
- Serve as a trusted advisor to India leadership on communications, employer brand and marketing strategies
- Translate business priorities into clear, compelling narratives and communications plans
- Provide guidance on:
- Talent positioning and messaging
- Culture and engagement strategies
- Change and transformation communications
- Proactively identify opportunities to strengthen RSM’s position as an employer of choice in India
5. Integrated Campaigns, Content & Channel Strategy (10%)
- Oversee the development and delivery of integrated campaigns and content across internal and external audiences
- Ensure the right message reaches the right audience through the right channels at the right time
- Drive alignment across:
- Communications
- Recruitment marketing
- Brand and content teams
- Leverage storytelling, digital channels and emerging tools to enhance reach, engagement and effectiveness
6. Measurement, Analytics & Continuous Improvement (10%)
- Define and track KPIs for:
- Employer brand awareness
- Candidate engagement and conversion
- Internal communications effectiveness
- Establish reporting frameworks and dashboards to measure performance and inform decisions
- Use insights and data to:
- Optimize campaigns and messaging
- Improve processes and delivery
- Demonstrate impact to stakeholders
Leadership & Team Management
- Lead and develop a high-performing team across recruitment marketing and internal communications
- Establish clear priorities, operating rhythms and ways of working (intake, planning, execution)
- Foster a culture of collaboration, innovation and continuous improvement
- Partner with global communications and marketing teams and external agencies to scale delivery and capabilities
Qualifications
Required
- Bachelor’s degree in Communications, Marketing, Business or related field
- 16+ years of experience in communications, marketing, employer brand or related field, ideally within a professional services or complex, matrixed organization
- Proven experience developing and executing integrated communications and/or marketing strategies
- Strong experience with digital marketing, content strategy and multi-channel campaigns
- Demonstrated ability to influence and advise senior leadership stakeholders
Preferred
- Experience leading employer brand and recruitment marketing strategies
- Experience working across global teams and adapting strategy to local markets
- Strong analytical and data-driven mindset with experience measuring campaign effectiveness
Key Success Factors
- Focus on measurement, impact and continuous improvement
- Ability to translate strategy into clear, actionable programs that drive outcomes
- Strong executive presence and ability to influence without authority
- Balance of strategic thinking and operational execution
- Deep understanding of audience segmentation, messaging and channel strategy
At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/india.html.
RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans, and Indian Armed Forces Personnel status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email at [email protected].
Skills Required
- Bachelor's degree in Communications, Marketing, Business or related field
- 16+ years of experience in communications, marketing, employer brand or related field, ideally within a professional services or complex, matrixed organization
- Proven experience developing and executing integrated communications and/or marketing strategies
- Strong experience with digital marketing, content strategy and multi-channel campaigns
- Demonstrated ability to influence and advise senior leadership stakeholders
- Experience leading employer brand and recruitment marketing strategies
- Experience working across global teams and adapting strategy to local markets
- Strong analytical and data-driven mindset with experience measuring campaign effectiveness
RSM US LLP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RSM US LLP and has not been reviewed or approved by RSM US LLP.
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Parental & Family Support — Benefits include up to $50,000 in fertility coverage, up to $20,000 for adoption or surrogacy, 12 weeks of paid parental leave, six weeks of paid family caregiver leave, and backup care support. Feedback suggests these programs are a standout strength for parents and caregivers.
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Leave & Time Off Breadth — Time off provisions include self-managed PTO for associates and above, at least 14 paid holidays, and additional wellbeing days. Feedback suggests this breadth helps offset mid-market base pay perceptions.
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Healthcare Strength — Health offerings include two HDHP medical plans with firm HSA contributions, dental and vision coverage, telehealth, and a mental-health platform with free coaching/therapy sessions. Feedback suggests the combined health and wellbeing resources enhance total rewards.
RSM US LLP Insights
What We Do
RSM is the leading provider of audit, tax and consulting services to the middle market. With over 11,000 employees across the U.S. and Canada and a global presence in 120 countries, our purpose is to deliver the power of being understood to our clients, colleagues and communities. As first-choice advisors, we are focused on developing leading professionals and innovative services to meet our clients’ evolving needs in today’s ever-changing business environment. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. For more information, visit rsmus.com.
