At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Middle East, Europe and the Americas, but this is just the beginning.
An opportunity has arisen to join us as Director Marketing. Based in Hong Kong, the incumbent will report to the Chief Operating Officer, Lalamove, and lead Lalamove’s marketing function across all international markets. We are looking for a strong senior executive who is results- and data-driven, has a strong business mindset, and possesses a proven track record leading successful, full-spectrum marketing teams focused on growth and retention.
What we seek:
Brand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets
Digital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner
Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes
Effective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team
Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization
Data-Driven mindset: Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data
Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise
What you will do:
Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels
Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
Responsible for the marketing organization structure, guiding the day to day activities of the marketing team.
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations
Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth.
Create processes and operating procedures between market and functional teams.
Undertake continuous analysis of the competitive environment and consumer trends
What you will need:
Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs
Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures
Extremely familiar with the concept of integrated marketing campaigns.
Experience in leading marketing planning and budgeting processes.
Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus
Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc
Experience in leading international / multi-cultural teams
Skills Required
- Minimum 10 years of work experience gained from multinational company headquarters or regional headquarters
- High proficiency with marketing technology tools and complex marketing tracking infrastructures
- Extensive familiarity with integrated marketing campaigns
- Experience leading marketing planning and budgeting processes
- Experience leading international or multicultural teams
- Experience in paid acquisition, online advertising, CRM, retention marketing, or growth marketing
- Experience developing and running successful loyalty programs
- Strong knowledge of digital marketing
- Strong understanding of marketing metrics including CAC, CPO, CVR, and CPL
Lalamove Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.
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Strong & Reliable Incentives — Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
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Healthcare Strength — Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
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Leave & Time Off Breadth — Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.
Lalamove Insights
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
