Executive Director, Olympic & Paralympic Marketing

Posted 5 Hours Ago
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2 Locations
Remote or Hybrid
Senior level
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Leads Asia Pacific activation strategy for Olympic and Paralympic sponsorships. Responsibilities include developing regional plans, managing cross-functional stakeholders, agencies, vendors, governance, budgets, timelines, risk, and measurement. The role translates sponsorship rights into experiential, hospitality, content, athlete, ambassador, and internal engagement programs while coordinating with global leadership, country marketing teams, legal, compliance, procurement, finance, and external event stakeholders.
Summary Generated by Built In

Join Sports & Entertainment Marketing to help bring one of the firm’s most visible global sponsorship platforms to life in Asia Pacific. This role will drive regional activation and stakeholder engagement to maximize brand and business value from our Olympic and Paralympic sponsorship. You will partner across country marketing teams and corporate functions to identify opportunities, develop plans, and deliver activations aligned to enterprise strategy and regional business priorities. You will help ensure strong governance, consistent brand standards, and effective measurement across programs.

As an Executive Director - Olympic and Paralympic Sponsorship Activation within the Sports & Entertainment Marketing team, you will shape and execute the Asia Pacific activation approach for the firm’s worldwide Olympic and Paralympic sponsorship. You will partner with Asia Pacific lines of business, country marketing teams, and corporate functions to identify opportunities, develop plans, and deliver activations that align to enterprise strategy while reflecting regional business priorities. You will serve as the primary Asia Pacific point of contact for Olympic and Paralympic activation, ensuring strong governance, consistent brand standards, and effective measurement across programs.

This role is aligned to Asia Pacific and may be based in Hong Kong or Singapore.

Job responsibilities 

  • Lead the Asia Pacific activation strategy and annual operating plan for Olympic and Paralympic sponsorship programming, aligned to enterprise priorities and regional business needs
  • Engage senior regional stakeholders across lines of business and countries to identify priorities, secure alignment, and drive integrated activation plans
  • Translate sponsorship rights and assets into regionally relevant programs across experiential, hospitality, content, athlete/ambassador, and internal engagement workstreams
  • Partner with global Olympic and Paralympic sponsorship leadership to ensure Asia Pacific plans integrate with global campaigns, toolkits, and governance
  • Own day-to-day regional activation management, including timelines, workplans, dependencies, and cross-functional operating rhythms
  • Manage regional agency and vendor partners (creative, production, experiential, public relations, media, digital) to deliver high-quality outputs on time and on budget
  • Coordinate with Legal, Compliance, Risk, Procurement, and Finance to ensure activations meet governance requirements in a regulated environment
  • Develop and socialize regional playbooks, best practices, and stakeholder communications to scale activation across markets and teams
  • Support external stakeholder engagement as needed (e.g., rights holders, organizing committees, regional partners), coordinating deliverables and communications
  • Establish measurement plans and reporting (key performance indicators, performance dashboards, post-program learnings) to demonstrate value and drive continuous improvement
  • Identify risks, reputational considerations, and operational constraints early; propose mitigation strategies and escalate appropriately; and champion regional education and internal engagement to strengthen understanding of sponsorship assets, usage guidelines, and activation pathways

Required qualifications, capabilities, and skills 

  • Minimum 7 years of experience in sponsorship marketing, sports marketing, or large-scale brand activation, including multi-market execution
  • Demonstrated stakeholder management and influencing skills, with experience engaging senior leaders in matrixed organizations
  • Demonstrated ability to lead complex, cross-functional programs with disciplined project management, governance, and operating cadence
  • Demonstrated experience managing agencies and vendors end-to-end, including briefing, scope management, and performance oversight
  • Demonstrated ability to translate strategy into actionable activation plans and deliverables across multiple markets and channels
  • Strong written and verbal communication skills, including executive updates and narrative storytelling
  • Demonstrated ability to operate effectively across different cultures and geographies, with sensitivity to local market needs and regulations
  • Demonstrated ability to work effectively within regulated industry constraints and approvals processes
  • Demonstrated ability to use data and insights to inform planning and to measure and optimize activation performance
  • Ability to travel as required to support planning moments, stakeholder engagement, and major events

Preferred qualifications, capabilities, and skills 

  • Experience activating global sports sponsorship rights across multiple Asia Pacific markets
  • Experience across experiential, hospitality, content, and athlete/ambassador programming in a regulated environment
  • Experience building playbooks, toolkits, and governance models to scale activation across markets
  • Experience developing measurement frameworks and performance dashboards for sponsorship activations
  • Experience partnering with rights holders and major event stakeholders (e.g., organizing committees)
About UsJ.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
  
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the TeamOur professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.

Skills Required

  • Minimum 7 years of experience in sponsorship marketing, sports marketing, or large-scale brand activation, including multi-market execution.
  • Stakeholder management and influencing experience with senior leaders in matrixed organizations.
  • Experience leading complex, cross-functional programs with project management, governance, and operating cadence.
  • Experience managing agencies and vendors end-to-end, including briefing, scope management, and performance oversight.
  • Ability to translate strategy into activation plans and deliverables across multiple markets and channels.
  • Strong written and verbal communication skills, including executive updates and narrative storytelling.
  • Ability to work effectively across cultures and geographies with sensitivity to local market needs and regulations.
  • Ability to operate within regulated industry constraints and approval processes.
  • Ability to use data and insights to plan, measure, and optimize activation performance.
  • Ability to travel as required for planning, stakeholder engagement, and major events.
  • Experience activating global sports sponsorship rights across multiple Asia Pacific markets.
  • Experience across experiential, hospitality, content, and athlete or ambassador programming in a regulated environment.
  • Experience building playbooks, toolkits, and governance models to scale activation across markets.
  • Experience developing measurement frameworks and performance dashboards for sponsorship activations.
  • Experience partnering with rights holders and major event stakeholders, such as organizing committees.

JPMorganChase Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.

  • Healthcare Strength Medical, dental, vision, and mental-health coverage are broad, with wellness incentives, on-site or virtual care, and an EAP offering coaching and counseling. Plan materials emphasize accessible options, including multiple medical choices and tools to manage costs.
  • Parental & Family Support Paid parental leave extends up to 16 weeks for all parents, supplemented by paid Critical Caregiver Leave. Family resources include backup childcare via Bright Horizons, lactation support and milk-shipping, family-building assistance, and even a free five-month SNOO rental for newborns.
  • Retirement Support Retirement programs include a 401(k) with an annual company match and automatic pay credits for most employees, with a legacy pension available to earlier hires. An Employee Stock Purchase Plan at a 5% discount further supports long-term savings.

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The Company
HQ: New York, NY
289,097 Employees
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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