Director of Marketing

What you will get to do:

• Create and implement a marketing strategy that aligns with the company's objectives and growth plans for residential construction projects.
• Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints.
• Lead the digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns to drive online visibility and lead generation.
• Develop compelling content, including blog posts, videos, and infographics to educate and engage our target audience.
• Conduct market research and analysis to identify industry trends, customer preferences, and competitive landscape, using insights to inform marketing strategies.
• Manage public relations activities, including media relations, press releases, and community outreach, to enhance the company's image and reputation.
• Oversee advertising campaigns and promotions, both online and offline, to reach potential customers effectively.
• Develop and manage the marketing budget, ensuring cost-effective strategies that provide a strong ROI.
• Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members.
• Monitor, measure, and report on the effectiveness of marketing initiatives, using data to refine and improve strategies.

What will make you successful:

• Bachelors degree in marketing, business, or related field.
• At least 7 years of marketing experience, with at least 3 in a leadership role.
• Strong understanding of digital marketing and social media platforms.
• Exceptional project management and team leadership skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Data-driven and results-oriented mindset.
• Willingness to be onsite 5 days/week.
• Must have the current and continuing right to work in the United States of America without restrictions or expirations.