CMap

Director of Marketing

Posted 2 Days Ago

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Manchester, Greater Manchester, England, GBR

Hybrid

Expert/Leader

Professional Services • Software

The Role

Lead a small marketing team to build a data-driven B2B SaaS demand engine, own brand storytelling, amplify content and social presence, drive customer advocacy and upsell, and measure marketings direct contribution to pipeline and revenue across UK and US markets.

Summary Generated by Built In

CMap is a fast-growing software company helping project-based businesses win, deliver, and manage work… profitably.
At our core, we’re a software company. We’re proud of our product and even prouder of our people. Collaboration, openness, and input from across the business drive both our culture and our success. We keep things friendly and informal, but we’re serious about building something great together.
Something exciting is building and now we’re looking for a commercial, data‑driven Director of Marketing to own and accelerate our demand generation, brand presence and go to market strategy.

Reporting to the Chief Revenue Officer, you’ll step in as the senior marketing leader, leading a small team and operating as a player manager while building a high performing function that fuels pipeline and revenue across the UK and US.

What You’ll Do

Build a scalable demand engine

Architect a modern, multi‑channel B2B SaaS marketing strategy
Use the latest Marketing Tech to deliver personalised, efficient campaigns
Drive consistent, measurable pipeline and ensure seamless SDR and sales alignment

Own Brand & Storytelling

Give CMap a distinctive voice and a compelling market narrative that brings the brand to life for consulting and AEC audiences.
Craft a compelling company narrative that connects product value to customer outcomes
Bring brand storytelling to life across campaigns, content and executive communications

Lead and Develop the Marketing Team

Act as a genuine people leader who raises the capability of the existing team and elevates how marketing is perceived across the business.
Coach and developing existing team members to build a stronger, more capable function over time

Amplify our content & social voice

Build a standout digital content presence for the brand and leadership
Create thought leadership, customer stories and sector-specific insights

Grow customer marketing & advocacy

Build an engine for upsell, cross sell and customer led growth
Launch advocacy programmes, case studies and retention driving initiatives

Run marketing as a commercial function

Define funnel KPIs, measure impact and optimise continuously
Ultimately own marketing’s contribution to pipeline and revenue

What you bring

10–12+ years in B2B SaaS marketing
Proven experience leading, coaching and developing a marketing team
Proven success building demand engines and supporting US market growth
Strong product marketing and sales enablement experience
Commercial, analytical and execution focused mindset
AI-native approach with hands on use of modern AI tools

Why join us!

You’ll be stepping into a high impact role with the autonomy to shape how our services are delivered. You'll work with a passionate, collaborative and forward thinking team committed to creating exceptional client experiences.

If you love structure, quality, problem solving and people -this is a role where you will genuinely thrive.
Some of our benefits include:

Private medical & dental insurance: Supporting your health and wellbeing with access to private care.
Life assurance: Providing extra financial security for you and your loved ones.
Help@Hand: 24/7 support for your health and wellbeing.
Enhanced parental leave: Offering time and support when it matters most.
Reward Gateway: Access to discounts on a wide range of everyday purchases.
Team outings and events: Regular chances to connect and unwind.
EV Salary Sacrifice Scheme: It's like a cycle-to-work scheme, but for electric vehicles. You give up some of your pre-tax salary, and we give you an EV, with lots more you need to get on the road.
Manchester city-centre office: A brand new modern space with great facilities

About
At CMap, we deliver powerful, industry-focused software that helps professional services firms and project-based businesses thrive.We’re a growing team on a clear mission: to help our clients win more work, deliver it more profitably, and make smarter, data-driven decisions that fuel long-term success.