TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
The Regional Marketing Director is the senior marketing leader for the regional marketing team — setting strategy, owning station relationships, and directing the full ecosystem of centralized capabilities toward outcomes that grow audiences and drive business results across the portfolio of markets.
This role sits at the intersection of strategy and execution: close enough to station leadership to understand what each market needs, and senior enough to direct how Production, Paid Media, Social, CRM and Lifecycle work together to deliver it. The RMD leads a lean operational team and is accountable for the marketing performance of every station in the region.
Strategy & Direction
- Own the audience and market point of view; be the authority on who each station serves and what their market requires, and carry that perspective into every strategic decision and campaign investment.
- Set the marketing strategy; translate enterprise priorities, station business objectives and competitive dynamics into market-specific plans that direct the full scope of centralized capability investment and drive results.
- Synthesize audience research, ratings, digital performance and market intelligence into strategic insight that sharpens plans over time and informs enterprise-level decisions.
- Review and approve campaign briefs before execution begins; serve as the final review before campaigns reach market, ensuring every initiative meets the standard for strategy and quality.
Station Partnership & Leadership
- Serve as the senior marketing relationship for station general managers, news directors and content leaders across the region; build the trust and institutional knowledge that positions marketing as a strategic voice in station leadership decisions.
- Own the strategic marketing conversation, aligning with station leadership on business objectives, campaign priorities and resource commitments; manage expectations when capacity or strategy requires adjustment.
- Serve as the final escalation point for station-level marketing decisions, stakeholder conflicts and cross-market trade-offs.
Capability Direction & Performance
- Direct the deployment of centralized capabilities — Production, Paid Media, Social, CRM and Lifecycle — across markets; ensure resources are allocated against the highest-priority campaigns and that each channel lead has clear strategic direction.
- Own marketing performance accountability for the region; track results against station KPIs to evaluate campaign effectiveness and guide resource allocation.
- Own the regional brand marketing budget; partner with the Paid Marketing Director to manage station performance marketing investment, allocating resources against the right priorities and delivering measurable return.
- Identify patterns across the portfolio and bring those insights back to inform enterprise strategy and best practice.
- Own the decision to activate marketing channels in response to breaking news or urgent market situations; the Marketing Lead and Specialist execute under that direction.
Team Leadership & Development
- Lead and develop the regional team — Marketing Lead and Marketing Specialist — providing strategic direction, coaching and the clarity of priorities that allows the team to operate with confidence and speed.
- Model the standard for strategic thinking, stakeholder partnership and campaign discipline.
Requirements
- 8–12 years in marketing, brand strategy or integrated campaign leadership — media, broadcast or a multi-market content environment strongly preferred.
- Demonstrated ability to set and execute marketing strategy across multiple markets simultaneously; track record of connecting campaign work to measurable audience and business outcomes.
- Exceptional stakeholder leadership skills; able to earn the trust of station GMs and news directors, align on competing priorities and navigate complex organizational dynamics with credibility.
- Strong command of the full channel ecosystem — Production, Paid Media, Social, CRM, Lifecycle, CTV — and how to direct each toward a shared strategic outcome.
- Analytical and data-driven; comfortable with audience research, ratings, digital analytics and performance measurement in a media or broadcast context.
- Proven people leader and developer of talent; able to direct, coach and elevate a lean team operating across a large and complex portfolio.
- Comfortable operating as both a strategic leader and a hands-on contributor in a fast-moving, 24/7 news-driven environment.
- Bachelor's degree in marketing, communications, journalism or a related field, or equivalent professional experience.
This role can be hired in any of the following markets: Denver, CO, Phoenix, AZ, Portland, OR, San Diego, CA, or Seattle, WA. #LI-MS1
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Skills Required
- 8-12 years of experience in marketing, brand strategy, or integrated campaign leadership
- Experience setting and executing marketing strategy across multiple markets simultaneously
- Track record connecting campaign work to measurable audience and business outcomes
- Exceptional stakeholder leadership and ability to work with station general managers and news directors
- Strong command of Production, Paid Media, Social, CRM, Lifecycle, and CTV channels
- Experience with audience research, ratings, digital analytics, and performance measurement
- Proven people leadership and talent development experience
- Ability to operate strategically and hands-on in a fast-moving, 24/7 news-driven environment
- Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent professional experience
- Experience in media, broadcast, or a multi-market content environment
TEGNA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TEGNA and has not been reviewed or approved by TEGNA.
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Healthcare Strength — Medical, dental, and vision options are complemented by company-supported mental health care and telemedicine, with HSA-eligible plans available. Resources such as Spring Health and Teladoc extend accessible care to employees and families.
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Retirement Support — A 401(k) with dollar‑for‑dollar match on the first 4% and immediate vesting is offered broadly, including to part‑time and temporary staff. This structure provides straightforward access to retirement savings from day one.
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Parental & Family Support — Paid parental leave covers at least six weeks for all parents and 12 weeks at full pay for birth mothers. Adoption and surrogacy reimbursement and fertility benefits support multiple paths to family building.
TEGNA Insights
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers. In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
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