Director, Marketing Transformation, System Design

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need it most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

The Director of Marketing Transformation and System Design is responsible for leading the end‑to‑end marketing operating system—defining how marketing operates at large to drive a full-scale transformation. The ambition is not only to set the bar within insurance, but the marketing industry at large. This includes looking at the entire operating system driven by tools, technologies, and platforms that work together to enable speed, creativity, scale, and future‑readiness.

This role sits at the intersection of strategy, creativity, and technology. As a system designer and creative technologist, this leader envisions what marketing could be enabled by technology, translates that vision into system design, and partners with the Marketing data and tooling architect, the AI Marketing task force and external vendors to bring it to life.

This role is not responsible for the individual component parts of technology, data, workflow design, or change management—but instead leads those teams as an integrated single threaded marketing product strategist to design the central marketing ops technical backbone to ensure the operating system is coherent, modern, and built for what’s next.

We are embracing this as a core component of the marketing transformation with the tooling and AI infrastructure a driving force for change. This will be in partnership with a companion role focused on the human capital side of the equation.

Location: Hybrid — 4 days per week on site in our New York, NY office.

Reports To: Head of Marketing Operations and Transformation

Why This Role Matters:

As marketing evolves, competitive advantage will be shaped by how intelligently the system is designed—not just which tools are purchased. This role ensures the organization builds a marketing operating system that enables creativity, speed, and intelligence today while remaining adaptable for what comes next.

What You’ll Own:

Marketing Operating System Design: Interface, Tools and Tech

• Design the holistic end to end marketing operating system across planning, execution, content, media, and measurement—focusing on how tools and platforms connect, not how teams operate them

• A leader for the entire marketing department to unify user needs and requirements to create an operational tooling system that drives efficiency and effectiveness of marketing operations

• Leverage the GEICO marketing strategy and methodology to create a system that productizes, scales and builds agentic thinking into the teams

• Define marketing system blueprints, user requirements and strategy to building a forward facing automated operating system

• Identify and design opportunities to build unique GEICO tooling IP as a driver for growth for decades to come

• Bring design forward thinking to enable a user experience for marketers that is seamless and enables a more advanced marketing approach

• Ensure the operating system is modular, scalable, and future‑proofed as marketing evolves.

• Partner with marketing technical architect to not only design the system but the technical requirements

• Serves as a product leader for the marketing operating system

Mktg Ops Tooling Strategy & Partner Definition:

• Define the tooling strategy and requirements needed to support modern marketing capabilities. That will be supported by the marketing architects to execute

• Identify, evaluate, and shape relationships with innovative tooling and technology partners at the forefront of the ecosystem

• Serve as a thought partner to the Marketing data and tooling architect on what tools should exist, how they should work, and where the ecosystem should evolve

• Stay ahead of emerging platforms, AI‑enabled tools, and creative technologies that can unlock new ways of working

• Responsible for Demo days and elevating the knowledge set of the entire marketing organization

• Deep knowledge of AI marketplace and system design of other large scale marketing organizations

• Responsible for use case development for tools

Strategic & Creative Technology Leadership:

• Act as a strategist and creative technologist, translating business ambition into technical possibility

• Imagine and design technology‑enabled solutions that:

  • Enhance creative production and experimentation

  • Enable faster go‑to‑market

  • Reduce friction across internal teams and agencies

• Bring a strong point of view on how technology can unlock competitive advantage—not just operational efficiency

AI‑Ready System Enablement:

• Design systems that are AI‑ready by default, enabling automation, intelligence, and augmentation across marketing activities

• Partner with Marketing data and tooling architect to ensure AI tools can plug into the operating system cleanly and responsibly

• Help shift marketing from tool usage to technology‑enabled capability building

Cross‑Functional Partnership:

• Partner and lead an operating team from various GEICO departments:

  • Marketing data and tooling architect (execution and ownership)

  • Capabilities & Partnerships (agency and capability alignment)

  • Workflow & Process Design (how workflows through systems)

  • Change Management (driving adoption)

• Clarify system intent and design, while other teams own execution, process, data, and adoption

What Success Looks Like:

• A clearly articulated marketing operating system that teams understand and can rally behind

• Definition of what we build as unique IP vs buy

• Unified user experience for the marketing teams to increase adoption

• Tooling decisions feel intentional, connected, and future‑ready

• Marketing leaders and agencies can envision how technology enables new possibilities

• A future proof marketing system that redefines the marketing industry

Who You Are:

Core Traits

• A system‑level thinker with strong creative intuition

• Comfortable operating in ambiguity and shaping what doesn’t yet exist

• Fluent in both business strategy and technical possibility

Experience & Skills:

• 10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles

• Proven experience designing complex systems across tools and partners

• Strong understanding of modern data and technology, creative tools, automation, and AI‑enabled platforms

• Ability to influence without direct ownership

• Clear communicator who can translate between executives, technologists, creatives, and vendors

#LI-AN1

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.