We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.
AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits.
As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
Role Summary:
As Director of Marketing Strategy, you own how B2C marketing drives growth in Canada. You will own a multi-million CA$ budget and he end-to- end accountable for marketing.
This is a strategy-led role with real commercial responsibility. You decide where to invest, where to pull back and how to improve performance across the funnel.
You will work with specialists who execute campaigns, but you are responsible for setting direction and making the trade-offs. You will lead and develop a team, and work across a matrixed setup to align marketing, product, analytics and other stakeholders.
What you'll do
- Own multi-million CA$ consumer marketing budget in Canada.
- Be accountable for marketing outcomes - leads, sessions, brand impact etc.
- Define and drive full-funnel strategy – optimal channel mix; balance short-term demand and long-term brand.
- Set the standard for analytical rigor. Work hands-on with data, spot issues early, partner with analytics to investigate, and use insights to drive decisions.
- Lead brand and content marketing, including creative briefing, media planning briefing and impact measurement
- Steer performance marketing via a central team. You don’t run campaigns - you decide where to push, pull back, and allocate budget.
- Lead monthly reviews with senior executives on marketing performance, risks and tradeoffs.
- Lead and develop a high-performing team.
What you'll need:
- 12+ years in marketing or growth strategy.
- You’ve owned budgets and commercial outcomes and have a track record of driving execution, not just building plans.
- Comfortable steering performance marketing teams or agencies, setting direction and holding them accountable for results.
- Managed brand investments (e.g. TV, OOH, audio) with clear impact
- Strong analytical skills; comfortable de-averaging performance and drilling down into root causes.
- Led teams and developed talent.
- Confident presenting to / discussing tradeoffs with senior non-marketing executives.
What's in it for you:
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
- Financial planning with 3% matching Pension
- Competitive salary
- Annual bonus structure
The base salary range for this position is CAD 140K - 170K.
This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.
For a career where you can drive our business and shape your future, apply now.
Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.
Vacancy Status: This job posting is for an existing vacancy.
Skills Required
- 12+ years in marketing or growth strategy
- Track record of driving execution and owning budgets
- Experience steering performance marketing teams or agencies
- Managed brand investments with clear impact
- Strong analytical skills with data
- Experience leading teams and developing talent
- Experience presenting to senior executives
What We Do
AutoTrader.ca is the leading advertising partner for Canadian automotive retailers and manufacturers. With over 25.7 million visits a month and more than 6 million total mobile app downloads, our largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class advertising services and rich data insights. AutoTrader.ca is proud to be the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace.
