Director, Marketing Strategy

Join AAA Club Alliance (ACA) as our next Marketing Strategy Director! We’re seeking a strategic and results-driven leader to direct the strategic development and execution of integrated marketing plans, supporting marketing of the Insurance and Financial Services Verticals for ACA. The Director will focus on leading the development of the marketing strategy and plan & own the execution of the same in conjunction with the business team and our insurance partner. In this role, you’ll collaborate cross-functionally with senior leaders, guide a talented team, and help shape the future of our marketing efforts in a dynamic, fast-paced environment. If you thrive on turning data into direction and ideas into action, we’d love to meet you.

What We Offer:

As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

• Competitive annual salary; the starting base compensation for this position is: $93,729-$159,491*
• Annual Bonus Eligibility
• Comprehensive health benefits package
• 3+ weeks of paid time off accrued during your first year
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

Primary Responsibilities:

• Lead, direct, supervise, and mentor a team of skilled insurance & financial services marketing professionals. Direct the development of synergies and efficiencies with various skills sets within the department, including strategy, content, SEO/SEM, programmatic media, measurement and AI/Gen AI.
• Collaborate with other marketing teams, the business team, and our insurance partners to build a holistic strategy, marketing tactics and all A/B testing plans.
• Utilize market, consumer, competitive, and database research to develop marketing plans and various marketing and advertising programs
• Drive the connected customer journey with an emphasis on acquisition, cross-sell, and upsell for the insurance vertical.
• Help drive the transformation to a digital and AI first personalized model of customer acquisition and expansion. Leverage our current membership base to upsell insurance to the right segment with personalized messaging and targeting.
• Provide leadership for strategic direction in the development, execution, and deployment of advertising and promotional campaigns including guidance regarding key brand message, creative development, target audience, and media placement as it relates to all marketing communications channels. This responsibility includes directing all collaboration with creative and media resources (both internal and external) to produce high-quality, effective communications that deliver consistent, positive results.
• Collaborate with internal senior leaders and executives (including, but not limited to, the Senior Leadership Team of ACA), internal business units, and other stakeholders within the AAA organization to ensure that over-arching strategic goals of the organization and business lines are met
• Be the key person for driving our relationship with our insurance partner including strategy, marketing campaigns, insight and data sharing, owning outcomes, and regular communication.
• Own team development and all key marketing KPIs for insurance vertical.
• Be part of the Marketing Leadership Team to drive transformation and agility and accelerate AI/Gen AI/ Agentic adoption.
• Build a business-first, innovation and data driven marketing plan with an emphasis on customer engaging content, customer advocacy and influencer marketing.
• Perform other duties as assigned.

Minimum Job Requirements/Qualifications:

• Bachelor’s Degree in Marketing, Advertising, Communications or equivalent required.
• Minimum 10 years of Insurance marketing experience required.
• Minimum 5 years of leadership or management experience required.

Knowledge, Skills, & Abilities:

• Strong ability to lead a team of direct reports and staff. 
• Excellent desktop computing skills including Microsoft Office.
• Ability to translate complex information into strategy and messages targeted to appropriate consumer audiences and generating results on return-on-investment and/or return-on-objective criteria.
• Strong knowledge of marketing theory and practice.
• Extensive knowledge of insurance industry and marketing.
• Proven ability to develop innovative, creative marketing solutions to increase consumer engagement, sales and revenue.
• Knowledge of content, campaigns, programming and SEO, GEO/SEM, messaging and customer journey development, Gen AI and AI to develop personalized marketing paradigms.
• Ability to work with and manage multiple outside vendor/supplier relationships and internal clients.
• Proven ability to measure every dollar spent.

Full time Associates are offered a comprehensive benefits package that includes:

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave 
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE! Check out our Benefits Page for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers.  We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply.  It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

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