Director, Marketing Strategy & Planning

As the Director, Marketing Strategy & Planning, you will work in direct partnership with the CMO and the Marketing Leadership team to drive strong cross-functional partnerships and performance through the development and implementation of critical marketing planning processes, operating rhythms, and reporting cadences - ultimately driving accountability and success.

This role will be a key leader of our marketing leadership team reporting directly to ActiveCampaign’s CMO. This role is ultimately responsible for driving the effective operationalization of our marketing strategy and annual plans. You will help to develop and steer strategic programs, develop and own marketing operating rhythms, and the corresponding processes to drive performance and success for marketing.

What your day could consist of:

• Operationalize our marketing strategy and plan through effective and efficient operating rhythms
• Develop, and then continuously optimize our marketing rhythms and processes to ensure our teams are set up for success to drive growth and performance 
• Build and drive consistent collaboration across marketing functions, and cross-functionally with specific emphasis on driving close partnerships with Finance, Product, and Strategy Teams
• Maintain oversight of the entire marketing investment, working in direct partnership with the CMO, Finance partners, and Marketing VPs 
• Facilitate MLT (Marketing Leadership Team) meetings, working sessions, and on-sites - continuously helping to drive accountability, transparency, and performance 
• Drive effective prioritization and focus throughout marketing and with key cross-functional partnersDrive reports on performance to plan to our quarterly and annual plans
• Serve as a trusted advisor and partner to the CMO

What is needed:

• 12+ Years in Marketing and/or related experience, with 6+ years in people leadership
• SaaS Experience
• Bias to action with an ability to operate with unknown factors
• Builder and operator mentality MarTech or adjacent industry experience preferred
• Expert communications skills across all mediums, and with all levels of the organization 
• Proven success in planning, developing, and executing quarterly and annual marketing plans 
• Ability to drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally 
• Proven success in operationalizing market strategies 
• Both agency side and client side experience is preferred 

About ActiveCampaign:

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.