Director of Marketing Strategies

About Working at Commerce 

Building a career here is more than just steps on a ladder. It’s about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn’t stop there. Our culture is about our people, the ones in our communities and the ones that work with us.  

Here, you’ll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. You’ll have the space and resources to grow into the best version of yourself. Because our number one investment is you.

Creating an award-winning culture doesn't come easy. And after 160 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let’s talk. 

Compensation Range

About This Job

The main purpose of this job is to achieve greater synergies at the enterprise consumer segment level and at the local market level to achieve CBI, SPU, and Market objectives.

Essential Functions

• Direct the Consumer Segment Marketing team in the development, alignment and execution of marketing plans and strategies content marketing strategies, digital and new media strategies, coordination of consumer marketing programs, web development strategies, digital marketing strategies and creative services

• Influence the brand evolution and brand creative strategies for Commerce Bank in direct partnership with Corporate Marketing, reflecting that alignment in the consumer segment

• Drive marketing performance through strategies focused on consumer acquisition, relationship deepening and cross-SPU relationship transfer

• Lead continuous improvement evaluation/enhancement of implemented consumer segment marketing initiatives

• Develop short and long-term initiatives that align with the company strategy and provide guidance, coaching and development opportunities appropriate to each direct report's individual needs

• Lead, mentor and motivate team members to implement the department strategy and be responsible for upholding the company culture and driving it within the organization.

• Communicate decisions, priorities and relevant information to appropriate levels of staff effectively

• Oversee budget management, planning and expenditure

• Perform other duties as assigned

Knowledge, Skills & Abilities Required

• Advanced knowledge of consumer marketing best practices and bank marketing regulations

• Ability to work within a matrixed environment with excellent interpersonal skills, including the ability to work across the organization and interact/influence/negotiate effectively at all levels of management and peers

• Ability to measure results and reinforce the ROI on programs/investments, including strong fiscal responsibility and understanding of how to present a business case

• Ability to direct and manage a high volume of strategies, including ability to develop and manage an Agile Marketing work environment

• Ability to create a high performing team and successfully lead initiatives, projects and activities that support departmental and organizational goals

• Ability to think critically, solve problems, make decisions and build trust across the company and effectively envision, develop, and implement new strategies to address competitive complex business issue

• Expert general management knowledge and skills, such as departmental goal setting and planning, budgeting and personnel administration

• Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values

• Advance level proficiency with Microsoft Word, Excel, Outlook and Teams 

Education & Experience

• Master’s degree in Business Administration or Marketing; or equivalent combination of education and experience required

• 10+ years financial services marketing experience required

• 7+ years leadership/supervisory experience required

***For individuals applying, assigned and/or hired to work in areas with pay transparency requirements, Commerce is required by law to include a reasonable estimate of the compensation range for some roles.  This compensation range is for the Director, Marketing Strategies job and contemplates a wide range of factors that are considered in making compensation decisions, including but not limited to location, skill sets, education, relevant experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for any applicable differentials (geographic, bilingual, or shift) that could be associated with the position or where it is filled. At Commerce, compensation decisions are dependent on the facts and circumstances of each situation. A reasonable estimate of the current base pay is $154,500 to $184,000 annually.  This position will be eligible for additional compensation through performance-based incentive plan(s) that will correspond to meeting performance goals.

The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits.  Click here to learn more.

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