Director of Marketing & Sales

Posted 7 Days Ago
Be an Early Applicant
Clearwater, FL, USA
In-Office
Senior level
Other
Vi Living operates 10 Luxury Life Plan Communities across the United States
The Role
Lead and execute independent living community marketing and sales efforts: develop annual marketing plans, manage lead generation and budget, supervise sales staff, maintain CRM data (C3/C3 LinC/Salesforce), meet occupancy goals, coordinate with executive leadership, and produce required reports.
Summary Generated by Built In

If you enjoy working with older adults, caring for and talking with them, learning from their stories and seeing them smile, this is the job of a lifetime. At Regency Oaks, you can jump-start a senior living career or build the one you have. You’ll grow, advance, and gain knowledge in senior services — one of the fastest-growing career fields in the country.

You’ll join a team that’s passionate about working with seniors and making them our top priority. We’re committed to delivering the very best resident-centered care and providing high-quality hospitality through our Extraordinary Impressions program. With integrity, a solid work ethic and empathy for older adults, you can create a long, satisfying, and fruitful senior living career at Regency Oaks.

What You Will Do:

The Marketing and Sales Director is responsible for planning, developing, directing and coordination of all aspects of selling and marketing the independent living residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.

Some Responsibilities:

Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing Marketing and Sales team members.

Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan.

Develops and manages the Promotion and Sales budget.

Ensures timely and accurate input as appropriate into C3 Leads and C3 LinC or other community specific systems.

Maintains effective communication with the Executive Director and other leadership team members.

Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames.

Supervises the performance of Residency Counselors, Marketing Assistant and other Staffs the office to meet business needs which may include evenings, weekends and holidays.

Prepares and maintains accurate and timely reports as required.

Our Culture: Hospitality & Whole‑Person Wellness

We are deeply committed to a culture of hospitality—treating residents, coworkers, and guests with warmth, respect, professionalism, and care.

We also embrace a whole‑person wellness philosophy, supporting residents across the eight dimensions of wellness: Emotional, Environmental, Health Services, Intellectual, Physical, Social, Spiritual, and Vocational. 

What We’re Looking For:

Bachelor’s degree in Business Administration, Marketing, or a related field preferred.

• Minimum 5 years of experience in sales and marketing, preferably in senior living,

healthcare, or hospitality industries.

• Proven track record of meeting and exceeding sales goals.

• Proficiency with CRM systems, Salesforce preferred

• Proficiency with Microsoft Office Suite products

Sucessful Completion of Background Screening through AHCA - https://info.flclearinghouse.com

Why You’ll Love Working Here:

We don’t just care for our residents — we care for our team. Here’s how we show it:

  • Education Assistance & Scholarships to support your growth.
  • Extraordinary Reward Points to recognize your hard work.
  • Free & Confidential Employee Assistance Program for life’s challenges.
  • Employee-Led Committees to ensure your voice is heard.
  • DailyPay so you can manage your earnings on your schedule.
  • Paid Training, Paid Time Off, and Paid Holidays.
  • Comprehensive Benefits Package including Medical, Dental, Vision, Life Insurance, Disability, and 401(k).

#Non-Clinical 

Skills Required

  • Minimum 5 years of experience in sales and marketing
  • Proven track record of meeting and exceeding sales goals
  • Proficiency with CRM systems
  • Proficiency with Microsoft Office Suite
  • Successful completion of background screening through AHCA
  • Bachelor's degree in Business Administration, Marketing, or related field
  • Experience in senior living, healthcare, or hospitality industries
  • Salesforce experience

Vi Living Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vi Living and has not been reviewed or approved by Vi Living.

  • Healthcare Strength Medical, dental, and vision coverage is complemented by optional protections such as life, disability, accident/critical illness, and hospital indemnity, plus access to mental‑health resources. Coverage typically begins the first day of the month after hire, reinforcing strong baseline healthcare support.
  • Leave & Time Off Breadth PTO, paid holidays, sick time where applicable, bereavement, jury duty, parental bonding, and caregiving leave create a broad time‑off portfolio. Some locations add paid volunteer time and anniversary holidays, extending flexibility for time away.
  • Retirement Support A 401(k) with company match anchors retirement readiness, supported by tools like FSAs and commuter benefits that aid overall financial planning. Access to a credit union and early wage access provide additional day‑to‑day financial support within the total rewards mix.

Vi Living Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Chicago, Illinois
2,900 Employees
Year Founded: 1987

What We Do

Vi is dedicated to providing quality environments, services, and programs to enrich the lives of older adults. Our goal is for our residents to continually experience the finest in senior living. Throughout Vi’s history, we have maintained our commitment to not only help seniors live independent lives on their terms, but also provide a nurturing environment for our employees to build fulfilling careers of service and care. Today, we support more than 2,900 employees in our corporate and community offices who are deeply committed to the care of our residents. The future success of Vi depends on maintaining a standard of excellence in all phases of resident services and relations.

Why Work With Us

At Vi, we go beyond words; respect, equity, diversity, and inclusion are the foundations of our culture. We're devoted to fostering an environment where every employee feels a genuine sense of belonging, appreciation, and empowerment.

Similar Jobs

HarborChase Logo HarborChase

Director Of Sales

Professional Services • Consulting • Hospitality
In-Office
Orlando, FL, USA
3600 Employees

Kolter Hospitality LLC Logo Kolter Hospitality LLC

Director Of Sales

Professional Services • Real Estate • Travel • Hospitality
In-Office
33316, Fort Lauderdale, FL, USA
778 Employees

Montage International Logo Montage International

Director Of Sales

Real Estate • Travel • Hospitality
In-Office
Tampa, FL, USA
2800 Employees
In-Office
Tallahassee, FL, USA
5001 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account