Director of Marketing Operations

Location:  Mettawa, IL

Workplace Category: Hybrid, 3x per week

Direct Reports: Yes

Travel: Up to 30%

Pay Range: $132,500-196,000

Visa Sponsorship: Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future.  

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality: 

Position Overview:  

We are looking for a dynamic and seasoned marketing leader to realize marketing operational synergies and scale across divisions within Brunswick Corporation. This leader will play an instrumental role in increasing cross-division and cross-function visibility into Marketing initiatives and planning by standardizing program and project management, advancing AI-driven marketing transformation, enabling enterprise-wide efficiencies across procurement, partnerships, social governance, and event marketing, raising the level of collaboration and alignment. They will drive the vision for strategically evolving and leading the key areas of enablement across people, technology/systems, and operations for the Marketing organization.

Reporting into the Sr. Director of Customer Strategy, Insights & Marketing Operations Brunswick Corporation, this role is a critical thought leader and change agent that will support both the long-term strategic vision for Marketing transformation with near-term execution excellence as well as ensuring the broader marketing team can deliver and execute near-term marketing goals and objectives. A strategic leader who designs, implements, and evangelizes programs and services that address the needs of divisional and enterprise marketing the team. This person will be responsible for increasing operational efficiency, establishing program management capabilities and function for Enterprise Marketing of the Marketing organization and aligning our organizational structure and staffing to the capabilities required by the Marketing vision, strategy, and priorities.

At Brunswick, we have passion for our work and a distinct ability to deliver.   

Essential Functions:

• Execute campaign and event plans across divisions

• Evaluate marketing operations across the brands as needed to drive best in class execution and leverage efficiencies

• Serve as the central hub for cross-division alignment, prioritization, and resource orchestration

• Stand up and lead an enterprise Marketing PMO, including standardized intake, prioritization, and execution frameworks (e.g., Agile, stage-gate, or hybrid models)

• Implement tools and processes to improve visibility into marketing initiatives, dependencies, and capacity planning across divisions

• Lead the AI Transformation Agenda for Marketing, including identification, prioritization, and scaling of AI/GenAI use cases across content, media, personalization, insights, and operations

• Drive adoption through training, change management, and capability development across the marketing organization

• Designs and runs the business goal setting and reviews for Marketing’s key functions and campaigns to actively analyze and report on our contribution to the overall business

• Identifies and solves operational gaps that slow down or interfere with successful execution of the marketing strategy and goals, with regards to the full year calendar, prioritization process, resourcing, headcount allocation and tracking of results and impact

• Identifies gaps in the organization’s operating rhythm, build lean scaffolding to fix them, and assess practices to see effectiveness

• Grows and maintains strong cross functional relationships with all internal teams (Creative, Insights/Analytics, Digital, Ecomm. Performance etc, Marketing etc.), as well as external industry and vendor partners; Partners with these teams regularly to make strategic planning and resourcing decisions

• Oversees the sustainment and optimization of our existing marketing tools; collaborates with cross functional teams to help drive requirements and prioritization of new and existing systems, tools and software

• Supports business needs by partnering closely with technology on development roadmap, creating including business requirements one pagers, program management, and A.I. transformation agenda.

• Identifies and elevates resourcing constraints or improvements to organizational structure to ensure teams are set up properly to execute against marketing strategy

• Builds and introduces tools to monitor Marketing capacity across the org to improve the ability to anticipate staffing pressure and to prioritize marketing initiatives more accurately

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.  

Required Qualifications:   

• Bachelor’s degree in Marketing or Business, MBA preferred

• 10+ years marketing operations and leadership experience with a consumer product driven company

• Experience building or leading  program management [PMO] in a complex, matrixed organization

• PMP, PgMP, Agile, Lean, or similar program management methodologies certification a plus

• Proven track record driving enterprise transformation initiatives, including AI/GenAI adoption

• Strong experience partnering with Procurement and managing enterprise vendor ecosystems

• Ability to lead a team of individuals and oversee their development to advance capabilities in program management, planning and activation enablement

• Ability to work cross functionally with sales, category management, product development, engineering and other disciplines

• Ability to lead or influence remote talent

• Experience driving marketing KPIs and comfort adapting process or projects based on performance

• Demonstrated leadership skills to inspire teams

• Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment

• Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude

• Event strategy is a plus

• Must be flexible to work extended hours to support the requirements of the business

• Ability to work effectively in a collaborative, team environment within a matrix organization

Working Conditions:  

• Hybrid, 3x per week in office