Director of Marketing Operations

Workiva is seeking a highly skilled and experienced Director of Marketing Operations to optimize our marketing automation infrastructure and scale global campaign execution. Reporting to the Sr. Director of Marketing Technology & Operations, this pivotal role will be responsible for driving operational excellence in campaign execution, marketing automation, and ensuring strong cross-functional collaboration with marketing, sales, and business technology teams.

The ideal candidate will possess a strong blend of strategic thinking and hands-on execution, coupled with extensive knowledge of campaign and lifecycle operations. A proven track record of leading successful teams within a dynamic and complex environment is essential. 

What You’ll Do:

Marketing Automation Product Owner:

• Serve as the Product Owner and subject-matter expert (SME) for Marketo, overseeing configuration, integration, and ongoing platform optimization

• Maximize platform impact by driving efficiency and effectiveness in campaign execution

• Ensure compliance with global privacy and regulatory standards, including GDPR, CCPA, and CASL

Strategy and Execution:

• Develop, operationalize, and optimize a comprehensive email marketing strategy and enhance email performance using data-driven insights, such as A/B testing and quality assurance

• Lead end-to-end lifecycle operations from lead capture through handoff to Sales, including lead processing, nurturing, segmentation, and scoring

• Translate business needs into a scalable global campaign operations framework aligned with GTM strategies and revenue marketing objectives

• Lead campaign architecture and execution, ensuring scalable processes, efficient resourcing, and high-quality campaign deployment

Scalability and Optimization:

• Scale marketing automation to support global business units and regions, ensuring localization across languages and markets

• Develop and enforce campaign build best practices and QA standards to streamline execution, reduce friction, accelerate time-to-market, and improve performance globally

• Use performance data and feedback loops to continuously optimize campaign operations and identify areas for innovation

Cross-Functional Collaboration:

• Own the relationship with third-party agencies supporting Marketo campaign build and execution, ensuring alignment on process, quality, and timelines

• Partner closely with Marketing, Sales Development, and Business Technology to align operational strategy with pipeline and growth objectives

Roadmap and Innovation:

• Own and evolve the campaign and lifecycle operations roadmap to advance platform capabilities, automation maturity, and campaign scalability to align with business objectives

• Partner with the MarTech team to evaluate and implement new tools and technologies that enhance campaign operations performance and efficiency

Training and Enablement:

• Coach and develop team members to strengthen execution, collaboration, and professional growth

• Maintain documentation, training materials, and enablement resources to support onboarding and ongoing education

What You’ll Need:

Minimum Qualifications

• Bachelor’s degree in Engineering, Marketing, Business, or related field

• 10+ years of experience in marketing operations, marketing automation, or a closely related field

Preferred Qualifications

• Proven experience managing external partners and leading collaborative, high-performing teams

• Deep expertise in Marketo (or equivalent marketing automation platform); Marketo Certified Expert (MCE) certification is a strong plus

• Strong understanding of Salesforce architecture and data structure, with proven experience managing MAP-to-CRM integration to ensure accurate lead flow, attribution, and reporting

• Proven experience developing and leading centralized campaign operations in a global B2B SaaS environment with revenues of $1B or more

• Demonstrated success in creating and operationalizing global email marketing strategies, lifecycle workflows, and lead handoff processes that scale across regions and languages

• Experience working cross-functionally with marketing, sales, operations, and technical teams to develop scalable processes that support business growth

• Strategic thinker with a hands-on, execution-focused mindset to deliver results

• Excellent analytical and project management skills, with the ability to interpret data, generate insights, and manage multiple initiatives simultaneously in a matrixed, global organization

• Strong leadership presence and organizational agility, with the ability to build trust and influence across stakeholders at all levels

Travel Requirements & Working Conditions

• Minimal travel, less than 10%

• Reliable internet access for any period of time working remotely and not in a Workiva office

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.