Director, Marketing & IP Compliance

Posted Yesterday
Be an Early Applicant
2 Locations
Remote or Hybrid
140K-150K Annually
Senior level
Healthtech • Pet • Professional Services • Retail • Telehealth
TAG - The Aspen Group is one of the largest and most trusted retail healthcare business support organizations in the US.
The Role
Leads marketing compliance and intellectual property programs, reviewing advertising materials, developing scalable workflows and training, managing compliance metrics, and overseeing trademark registration, monitoring, enforcement, and coordination with counsel across a multi-brand healthcare organization.
Summary Generated by Built In

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Director, Marketing & Intellectual Property Compliance.

Summary

The Aspen Group's Legal Department is seeking a Director of Marketing and Intellectual Property Compliance to join our team. This is a high-impact, cross-functional role for a detail-oriented compliance professional who thrives on building structure, partnering across teams, and maturing functions from the ground up. Reporting into the Legal Department, this individual will serve as the first line of review for marketing compliance and will own the organization’s intellectual property compliance program. This is a rare opportunity to build something — to take a compliance function that is ready to be elevated and put your fingerprints on the processes, systems, and partnerships that will define it going forward. If you are energized by greenfield work, thrive in a collaborative legal team, and want visibility and ownership from day one, this role was designed for you.

Essential Functions, Job Duties & Responsibilities:

Marketing Compliance

  • Review marketing and advertising materials for accuracy, regulatory compliance, and adherence to applicable legal and industry standards, escalating to legal counsel as appropriate.

  • Partner closely with the Marketing and Commercial teams to provide ongoing education, practical guidance, and best practices on marketing compliance requirements.

  • Develop and deliver regular training and communications to keep cross-functional partners informed of evolving compliance expectations.

Function Building & Operations

  • Lead the maturation of the marketing compliance function by designing and implementing scalable processes, workflows, and controls that bring consistency and order to how materials are reviewed and approved.

  • Own the development and ongoing refinement of a ticketing and intake system to manage, track, and prioritize compliance review requests.

  • Establish meaningful metrics and KPIs to measure function performance and support reporting to Legal leadership.

Intellectual Property Compliance

  • Manage the organization’s trademark portfolio, including all marks used across The Aspen Group’s brands and affiliated entities.

  • Ensure appropriate and timely registration and prosecution of marks in coordination with outside counsel as needed.

  • Manage trademark enforcement: monitor for infringement (including watch-service and alerts), triage and classify alerts, run the cease-and-desist and opposition/cancellation. workflow in coordination with counsel, and escalate enforcement go/no-go decisions to Legal

  • Support broader IP compliance efforts across the department, leveraging the natural synergies between marketing and intellectual property.

Requirements/Qualifications:

  • A Bachelor's degree (or equivalent professional experience.)

  • An ABA-approved paralegal program completion or a paralegal certificate is a plus.

  • J.D. or Master’s degrees are not required, but advanced-degree candidates are encouraged to apply.

  • 7+ years of experience in marketing compliance, regulatory affairs, intellectual property, or a related field, ideally in a multi-brand, multi-location, or healthcare/consumer services environment.

  • Strong working knowledge of advertising standards, marketing regulations, and trademark law; a J.D. is not required but candidates with legal training or paralegal backgrounds are welcome.

  • Familiarity with healthcare advertising regulations and guidelines — including FTC rules, state dental board advertising requirements, state unfair and deceptive practices laws, patient financing advertising requirements, and CMS/state-specific restrictions — is strongly preferred; candidates who understand the compliance stakes in a regulated healthcare environment will ramp quickly and add immediate value.

  • Demonstrated ability to build and scale compliance programs, including process design, system implementation, and cross-functional change management.

  • Experience managing trademark portfolios and working with the USPTO or outside IP counsel preferred.

  • Exceptional attention to detail, strong written communication skills, and a collaborative, service-oriented approach.

  • Comfortable operating independently in a fast-paced environment while knowing when to escalate.

  • Base Pay Range: $140,000-150,000, annually (Actual pay may vary based on experience, performance, and qualifications.)

  • This position offers a hybrid or remote work arrangement based on your location. Candidates residing within 35 miles of our Chicago, IL (Fulton Market) office or within 45 miles of our East Syracuse, NY office are expected to work on-site. Candidates living outside of these areas are eligible for full remote work.

  • A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

  • If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

Skills Required

  • Bachelor's degree or equivalent professional experience
  • Completion of an ABA-approved paralegal program or paralegal certificate
  • 7+ years of experience in marketing compliance, regulatory affairs, intellectual property, or a related field
  • Strong working knowledge of advertising standards, marketing regulations, and trademark law
  • Familiarity with healthcare advertising regulations, FTC rules, state dental board requirements, unfair and deceptive practices laws, patient financing advertising, and CMS or state-specific restrictions
  • Experience building and scaling compliance programs, including process design, system implementation, and cross-functional change management
  • Experience managing trademark portfolios and working with the USPTO or outside intellectual property counsel
  • Exceptional attention to detail and strong written communication skills
  • Collaborative, service-oriented approach
  • Ability to operate independently in a fast-paced environment and escalate appropriately

TAG - The Aspen Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TAG - The Aspen Group and has not been reviewed or approved by TAG - The Aspen Group.

  • Healthcare Strength Multiple medical plan choices with defined costs, HSA support, and accessible plan documents indicate a robust health offering. Distinctive features like GLP‑1 coverage on the HSA plan and clear SBCs add clarity for election decisions.
  • Retirement Support A clearly outlined 401(k) program features an immediately vested employer match with explicit eligibility timing. Consistent references to the plan and enrollment resources across brand sites underscore ease of access.
  • Affordable Benefits Dental-care discounts through the Aspen Dental network—free preventive services and reduced rates for procedures—help lower out‑of‑pocket costs. Additional perks like brand discounts and pet insurance can further stretch total value for some roles.

TAG - The Aspen Group Insights

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The Company
HQ: Chicago, IL
25,000 Employees
Year Founded: 1998

What We Do

When we helped launch Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we support more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We came together to launch TAG – The Aspen Group, officially expanding beyond dental and embracing a new vision. By bringing together Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family of brands, we set out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. With that mission in mind, TAG now supports over 5,300 clinicians across more than 1,400 locations. While our vision is now broader, how we achieve it remains the same. The best care starts with the provider - and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams, and the rest will follow. United as one group, we’re not just breaking down barriers; today, we’re breaking through. We’re challenging the status quo. Together, we can prove healthcare can be better for both providers and patients. Together, we can bring better healthcare to more people.

Why Work With Us

TAG - The Aspen Group employs and/or supports over 25,000 healthcare professionals and team members at more than 1,400 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Every day we wake up to empower providers to do what they do best: focus on the patient.

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