The Role
The Director of Marketing will develop and implement strategic omni-channel marketing plans, manage budgets, and lead multiple marketing efforts to support business strategies. Responsibilities include overseeing marketing communications, collaborating with departments, and managing a marketing team, requiring extensive experience in retail marketing and digital channels.
Summary Generated by Built In
- Developing and implementing comprehensive and aligned strategic omni-channel marketing plans. Managing marketing budget for all staffing, resources and capital purchases along with the creation of all marketing collateral and sales support tools.
- This role is accountable for planning, working across with commercial and other functions and executing marketing strategies to support overall CP Axtra business strategies.
- Leading the marketing and digital efforts for multiple shopping approaches to achieve the CP Axtra’s goals. Coordinating, overseeing and implementing all aspects of the marketing and communications plan including, advertising, public relations and special event planning.
- Establishing a working relationship with the field teams: Commercial, Customer development, Sales and Store Operations, and agencies/freelancers, media, community leaders and tenants.
- Implementing marketing plans and supervising multiple Marketing team. Must have strong digital experience across multiple channels and be proficient in budget creation and management.
Requirements
- At least a Bachelor Degree in Marketing or related field
- 15+ years of retail marketing experience in e-commerce + store
- Experience in supply chain, retail and the food industry
- Content creation experience
- SEO and PPC experience, certifications preferred
- Experience working within an agency
- Experience managing client relationships
- Good interpersonal skills both with internal and external relationships; Good at planning and organizing skills, Good Analytical skill, is a hand-on person.
- Strong written and verbal communications skills.
- Strong creative and organizational skills, as well as the ability to evaluate opportunities with a financial focus.
- Ability to manage multiple projects
- Outstanding communication, presentation and leadership skills
- In depth knowledge of market research
- Up to speed with current and online marketing techniques and best practices
- Must have breadth of experience across marketing tactics to include online and offline tactics such as email, display advertising, search, webinars, collateral, etc.
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
- Customer-oriented approach with aptitude
Skills Required
- At least a Bachelor Degree in Marketing or related field
- 15+ years of retail marketing experience in e-commerce and store
- Experience in supply chain, retail and the food industry
- Content creation experience
- SEO and PPC experience, certifications preferred
- Experience working within an agency
- Experience managing client relationships
- Good interpersonal skills both with internal and external relationships
- Good planning and organizing skills
- Good Analytical skill
- Strong written and verbal communications skills
- Strong creative and organizational skills
- Ability to manage multiple projects
- Outstanding communication, presentation and leadership skills
- In depth knowledge of market research
- Up to speed with current and online marketing techniques and best practices
- Must have breadth of experience across marketing tactics
- Thorough knowledge of web analytics
- Customer-oriented approach with aptitude
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The Company
What We Do
Makro PRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers. Makro PRO brings together the best talent across multi-nationals to transform the B2B marketplace ecosystem. We welcome bold, energetic, and thoughtful people who share our belief in collaboration, diversity, excellence, and putting customers at the heart of our work.
