Director, Marketing Events

Job Description:

We are seeking a Director of Event Marketing to lead the strategy, planning and execution of industry events, conferences, and client engagement within the nonprofit sector. This role, who will report to the VP of TEM Marketing, will play a critical part in shaping event experiences that drive brand awareness, client engagement and market share growth. The ideal candidate will be responsible for measuring event success, developing compelling event content, and coordinating key event elements – including breakout sessions, speaker management, and stakeholder collaboration.

Key Responsibilities:

• Develop and execute event marketing strategies that align with business objectives and drive measurable impact.
• Define success metrics for industry events and track performance through attendee engagement, lead generation, and business impact.
• Partner closely with the Meetings & Events team to coordinate logistics and ensure seamless event execution.
• Develop compelling content for individual events, including keynote topics, breakout sessions and thought leadership discussions.
• Manage and coordinate breakout sessions, ensuring alignment with overall event themes and audience interests.
• Source, coordinate, and prepare speakers, working closely with internal experts, and external thought leaders.
• Collaborate with Relationship Management, Practice leads, and Sales AEs to ensure events support business development and client engagement efforts.
• Oversee pre-event promotion and post-event follow up to enhance impact and drive continued engagement.
• Stay informed on industry trends and best practices in the nonprofit space (healthcare, higher ed, faith based, public sector, Taft Hartley) to continuously enhance event strategy and execution.
• Manage one Manager of Events

The Expertise and Skills You Bring:

• 12+years of experience in event marketing, corporate events, or industry corporate management.
• Strong ability to measure event success and apply insights to optimize future events.
• Experience in content development, speaker coordination, and breakout session planning.
• Proven ability to work cross-functionally with Relationship Management, Sales, and Subject Matter Experts to align events with business goals.
• Comfortable presenting to Senior Leadership.
• Excellent project management skills with the ability to manage multiple events and deadlines simultaneously.
• Effective communication and collaboration skills, with the experience collaborating with executive-level speakers and industry leaders.
• Demonstrates ownership and accountability by driving project to completion, taking responsibility for outcomes, and ensuring high quality results.

“Note: Fidelity will not provide immigration sponsorship for this position.”

The Team

The Director, Events Marketing is part of the Analytics, Marketing & Communications team within Fidelity’s Tax-Exempt Market business unit where we serve nonprofit employers and their employees. These organizations are passionate and strive to provide their employees, who frequently serve others, with benefits programs that support their evolving needs. The Marketing team develops strategic programs that enhances engagement and mission awareness. We serve both our clients and their employees by providing insights, tools, and programs that drive impact and support organizational growth.

Certifications:

Category:Marketing

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.