Director Marketing Europe (gn)

Job Type:

Build a brilliant future with Hiscox
 

Department : Marketing Europe

Reports to : CMO Europe & Head of Direct

Hiscox Europe CDMP

Our mission is clear: one strong marketing voice, a unified, powerful and scalable Hiscox brand and excellence in customer solutions across Europe – always close to the market and customers’ needs. Hiscox Europe’s Propositions, Direct, Marketing, Communications unit (PDMC) becomes a European performance engine with shared standards, platforms and a clear framework – combined with targeted local excellence. This makes us faster, more consistent, more effective and more impactful.

Our ambition: further drive and enable growth, increase efficiency, strengthen the brand and raise satisfaction among customers, partners and internal stakeholders. We create measurable value: more growth through scalable campaigns and tailored propositions, lower costs through standardization and shared assets, a stronger cross market brand and better steering through common KPIs and transparent processes.

The step from “I” to “We” to One Hiscox is significant – professionally and personally. It defines consistent roles and decisions at both European and local level, and it establishes European centres of excellence in Marketing, Brand & Communications, Proposition & Customer Solutions, Performance Marketing and Customer Experience. Local strength remains crucial: our on-the-ground presence and proximity to brokers and end customers. Central and local roles complement each other in one united team.

Role Summary

The Director of Marketing Europe plays a pivotal leadership role in driving Hiscox’s commercial growth across the European region.

Reporting directly to the CMO Europe & Head of Direct, this role is accountable for translating the European marketing strategy into effective execution across markets, enabling distribution teams, and strengthening the Hiscox brand.

Key Responsibilities

• Strategic leadership including defining the annual European marketing strategy.
• Team leadership & development across markets and channels for a team of ~11-12 people · Market & distribution enablement including broker engagement.
• Marketing strategy implementation and campaign activation.
• Content & creative leadership ensuring high-quality and localized assets defined to channel needs.
• Digital & CRM excellence includes platform optimization and automation for B2B channels.
• Cross-functional collaboration with Group Marketing, CEO EU Office, Propositions, Underwriting, Sales, Comms/PR, Data & Analytics, Tech/IT.
• The following core processes are key:
• Marketing strategy, planning and pan european campaign execution as well and performance measurement.
• Content strategy, production and asset management.
• Digital marketing excellence B2B.
• Broker/partner engagement programs.
• B2B and B2C event planning and execution (trade fairs, exhibitions, broker events etc.)
• Marketing budget ownership.

Key Skills & Competencies

• Strategic clarity.
• Collaboration.
• Innovation.
• Data driven.
• Decision making.

Experience & Qualifications

• Leadership in multi-country marketing organizations.
• Strong strategic mindset with operational excellence.
• Expertise in digital marketing, content creation, CRM and B2B Marketing.
• Fluent in English and ideally in other languages as well
• Experience enabling commercial teams.
• Strong stakeholder management and communication skills.

Success Measures

• Examples: campaign performance, lead generation, brand engagement, project delivery

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