The Role
Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
The Opportunity That Awaits You:
We are seeking an exceptionally talented and driven Director of Marketing Communications to join our rapidly expanding surgical robotics company. This is a pivotal leadership role for a marketing visionary with a proven track record of building and scaling brands in a hyper-growth environment. Reporting to the VP of Marketing, the Director of Marketing Communications will be instrumental in shaping our global brand narrative, driving awareness, and generating qualified leads to fuel our continued expansion.
The ideal candidate is a strategic thinker with a hands-on approach, deeply experienced in brand strategy, content development, digital marketing, and vendor management. They possess an innate ability to collaborate cross-functionally, develop and inspire high-performing teams, and communicate complex ideas with clarity and impact to both internal and external stakeholders across diverse global markets. Get ready to transform lives and shape the future of healthcare!
What Your Day-To-Day Will Involve:
- Brand Strategy & Management: Develop, refine, and champion our global brand strategy, ensuring consistent messaging and visual identity across all communication channels. Guardian of the brand, ensuring all initiatives align with our company vision, mission, and values.
- Content Development & Storytelling: Partner with Marketing in the development of compelling and high-impact content across various formats (e.g., white papers, case studies, videos, website copy, presentations, social media) that educates, engages, and converts target audiences. Translate complex scientific and technical information into clear, persuasive, and digestible narratives.
- HCP, Hospital Executive, & Patient Communication: Develop and execute targeted communication strategies and materials for healthcare professionals (HCPs), patients, and key hospital executives. This includes crafting messages that resonate with clinical, administrative, and financial decision-makers, ensuring medical accuracy, regulatory compliance, and audience relevance. Develop educational content for surgeons, pre- and post-operative patient resources, and value propositions for hospital leadership.
- Global Market Acumen: Develop and adapt communication strategies for diverse international markets, understanding cultural nuances and regulatory considerations.
- Lead Generation & Nurturing: Develop and execute integrated marketing communications programs designed to generate high-quality leads for our sales team, and nurture them through the sales funnel.
- •Digital Marketing Leadership: Oversee and optimize our digital marketing ecosystem, including website, SEO/SEM, social media, email marketing, and paid advertising campaigns. Drive innovative digital strategies to maximize reach, engagement, and lead generation.
- Account-Based Marketing (ABM): Develop and execute sophisticated ABM strategies to target key accounts, driving deeper engagement and accelerating the sales cycle. Collaborate closely with the sales team to create personalized campaigns and content.
- Vendor Management & Optimization: Identify, onboard, and manage external agencies, consultants, and technology partners to ensure the efficient and effective execution of marketing communications initiatives. Negotiate contracts and meticulously manage budgets.
- Team Leadership & Development: Recruit, mentor, and develop a high-performing marketing communications team, fostering a culture of innovation, collaboration, and continuous improvement.
- Cross-Functional Collaboration: Partner seamlessly with R&D, Clinical Affairs, Sales, Product Management, and other internal teams to ensure alignment of communication strategies with product launches, clinical milestones, and sales objectives.
- Communication Excellence: Serve as a key spokesperson and communications expert, capable of delivering impactful presentations and representing the company at industry events.
- Performance Measurement & Reporting: Define key performance indicators (KPIs) for all marketing communications initiatives, track progress, analyze results, and provide regular reports to leadership, identifying areas for optimization and growth.
The Qualifications We Need You to Possess
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 10+ years of progressive experience in marketing communications, with at least 5 years in a leadership role, within the medical device, healthcare technology, or surgical robotics industry.
- Demonstrated expertise in developing and executing comprehensive brand strategies that have driven significant awareness and market adoption.
- Proven track record in content strategy, development, and amplification across various channels, specifically tailored for HCP, patient, and hospital executive audiences.
- Deep understanding and hands-on experience with the latest digital marketing trends, tools, and analytics, including successful implementation of Account-Based Marketing (ABM) programs.
- Exceptional written and verbal communication skills, with the ability to articulate complex technical information clearly and concisely to diverse audiences, including C-suite hospital executives.
- Strong experience in managing and optimizing relationships with external vendors and agencies.
- Demonstrated ability to build, lead, and inspire high-performing teams.
- Proven ability to collaborate effectively across diverse functional teams and geographies.
- Global marketing communications experience is essential.
- Strategic thinker with a data-driven approach to decision-making.
- Ability to thrive in a fast-paced, dynamic, and hyper-growth environment.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Ability to travel up to 30% of the time.
- Ability to be in the San Jose office a minimum of 1 day per week.
The Qualifications We Would Like You to Possess
- Master’s degree
- Previous experience in high-growth organizations with disruptive products/therapies
- Medical Device/ Healthcare industry experience is a plus
For US-Based Candidates Only
Work Authorization Status: Citizen / Permanent Resident
For this role, the anticipated base pay range is $207,000-244,000 per year.
Plus, eligibility for a 25% annual bonus and equity/RSUs
Understanding PROCEPT's Culture
At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.
And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.
We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.
An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!
BENEFITS OF WORKING AT PROCEPT!
PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.
PAY RANGE TRANSPARENCY
Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represents a base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.
WORK ENVIRONMENT
We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.
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The Company
What We Do
PROCEPT BioRobotics is a commercial-stage surgical robotics company focused on advancing patient care by developing transformative solutions in urology. We develop, manufacture and sell the AQUABEAM Robotic System, an advanced, image-guided, surgical robotic system for use in minimally-invasive urologic surgery with an initial focus on treating benign prostatic hyperplasia, or BPH. Our proprietary AQUABEAM Robotic System delivers Aquablation therapy, which combines real-time, multidimensional imaging, personalized treatment planning, automated robotics and heat-free waterjet ablation for targeted and rapid removal of prostate tissue. Aquablation therapy delivers effective, safe and durable outcomes for males suffering from lower urinary tract symptoms, or LUTS, due to BPH that are independent of prostate size and shape or surgeon experience.
