Director of Marketing, Communications & Brand

Position Overview
We are seeking a strategic, results-driven Director of Marketing, Communications & Brand to lead and oversee the development and execution of integrated global marketing programs that elevate our brand, engage customers and prospects, and drive measurable business impact. This role spans brand, communications, events, trades, content, PR, partners, and digital presence. The Director manages a team of four, supported by creative and PR agencies.
This leader is responsible for marketing strategies and programs that influence the entire buyer journey. from brand awareness and new customer acquisition, to upsell, cross-sell, and long-term engagement across the customer lifecycle.
The ideal candidate is a forward-thinking leader fluent in AI-enabled marketing practices, comfortable applying emerging technologies to expand team capacity and accelerate results. They must balance strategic oversight with hands-on execution in a fast-paced, high-volume, high-performance global environment.
Key Responsibilities
Leadership & Management

• Lead, coach, and develop a high-performing marketing team (currently U.S.-based, with possible UK expansion).
• Ensure existing strong, high-volume and high-quality operational rhythms continue, while improving and adding processes and structure where needed.
• Manage external creative and PR agencies, as well as contract writers, ensuring high-quality, scalable output.
• Provide strategic direction while rolling up sleeves to deliver in a hands-on, high-growth environment.
• Establish, document, and enforce global brand guidelines and repeatable marketing processes to ensure consistency and scalability across all regions and programs.
• Provide robust metrics, measurement, and reporting across all programs to measure impact on pipeline, acquisition, and expansion, in partnership with the Demand Generation team.

Brand & Communications

• Own and evolve the company's global brand strategy, visual identity, and messaging framework.
• Partner with marketing leader on executive communications, including thought leadership, internal and external presentations, and media engagements.
• Contribute to global PR strategy, media relations, analyst relations, and corporate communications to build visibility and credibility.
• Manage website technical backend (with agency support), layout, content, and performance to reflect brand strategy, support demand generation, and enable the customer journey.

Events & Experiences

• Direct the strategy and execution of trade shows, conferences, webinars, and client events worldwide, including internal prep, show presents, and all pre-during and post event engagement
• Ensure events showcase the company's expertise, deliver exceptional experiences, and drive measurable pipeline impact.

Content and Campaigns

• Oversee development of content for prospects and customers, including thought leadership, case studies, emails, solution briefs, videos, and campaigns.
• Partner with sales, product, and customer success teams to align content with buyer and customer journeys.
• Work with trade associations for organic and paid content placements to create and promote Fusion content monthly.
• Ensure team maintains clear priorities, project schedules, online calendars, and always on campaign activities.

Additional Responsibilities

• Lead customer marketing initiatives for upsell, cross-sell, advocacy, and lifecycle programs with the customer marketer reporting into this role.
• Work with Partner Sales to prioritize, build and execute co-marketing programs with partners to expand reach, build credibility, and drive joint pipeline.
• Work with Product Marketing to launch new products supporting messaging, website presence, collateral, etc.

Qualifications

• 15+ years of progressive SaaS B2B marketing experience, including leadership roles managing teams and agencies.
• Proven success in global marketing leadership, including cross-regional coordination and team management.
• Demonstrated expertise across brand, communications, PR, events, content, customer marketing, and partner marketing.
• Proven ability to integrate and apply AI-driven marketing tools and practices to enhance productivity and scale impact.
• Strong track record in communications and brand storytelling.
• Experience establishing and enforcing brand guidelines and running repeatable processes that enable efficiency and scalability.
• Metrics-driven, with proven ability to measure, analyze, and report program impact across acquisition, upsell, and lifecycle engagement.
• Strong leadership and collaboration skills, with ability to balance strategic direction and hands-on execution.
• Experience working in or with agencies is a plus for managing high volume of creative work.
• Willingness and ability to travel regularly (approximately every other month; at times monthly), primarily within the U.S. but also internationally as required.

Success Factors

• Thrives in a high-pressure, high-performance culture.
• Global mindset with ability to manage across regions, time zones, and cultures.
• Forward-looking, creative leader who uses AI and data to scale impact.
• Strong communicator who inspires confidence at all levels, including the C-suite.
• Balances strategic leadership with tactical execution.
• Maintains operational excellence by building and running repeatable processes.

1-Month Milestones (Orientation & Foundation)

• Build relationships with SVP, peers, direct reports, and agencies through 1:1s and team meetings.
• Audit brand guidelines, messaging, website, PR, and content library.
• Review event and campaign calendars.
• Learn existing metrics dashboards.
• Deliver a "state of marketing" assessment and 30-60-90 day action plan aligned to corporate priorities

3-Month Milestones (Execution & Early Impact)

• Execute at least one major event and route to market integrated marketing campaign.
• Plan integrated campaigns for remainder of 2026
• Implement team/process enhancements

6-Month Milestones (Full Functionality & Strategic Leadership)

• Demonstrate measurable pipeline and brand impact from events and campaigns.
• Deliver reporting framework showing clear marketing attribution to revenue and grow

Disclaimers:
This position may be performed remotely anywhere within the United States except for the states of New York, California, and Colorado.
Fusion is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, age, pregnancy, military service or discharge status, genetic information, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment. Nothing in this job posting should be construed as an offer or guarantee of employment.