Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Position Overview:
The Director Marketing Innovation is a leadership role where you lead a multi-functional team to create and implement beyond the core innovation for cohorts, needs and occasions. You will lead the Growth Platform for one of the 5 key platforms identified in MEU, that serve MDLZ strategy and identified global Growth Missions.
You will lead the E2E multi-functional team within Chocolate to scope the platform, validate hypotheses with consumers and customers, develop innovation bundles for experiment and learn in the identified design markets and launch big bets whilst building long term pipeline sufficiency. You will have direct people management responsibility for senior / brand managers in your team, as well as strong leadership across the dedicated E2E multifunctional team (I&A, R&D, PCM, Finance). In this role you will be accountable to set and deliver against Leading KPIs of incremental Net Revenue, category growth and share as well as delivering objectives within the timelines set.
Key Responsibilities:
- You create the Chocolate strategy and implement a pipeline of innovation that is grounded in deep consumer and category insight, data-driven and digitally integrated to drive category growth
- Establish clear objectives, KPIs and ROI metrics to drive performance measurement, sharing key learnings and recommendations with stakeholders, step changing MDLZ innovation capabilities and execution
- Monitor industry & category trends and competitor activity to identify new opportunities and emerging trends
- Lead Stakeholder meetings to ensure strategic alignment and visibility of programs to senior leadership and cross-functional partners, influencing for critical support needed
- Collaborate closely with region category and local marketing, sales and category development in design markets to ensure alignment of platform deliverables and activities
- Be the subject matter expert and capability builder on disruptive category growth driving innovation for the platform
- Applying in depth understanding of Category, Consumer, Shopper and Customer leveraging strong insight to validate hypothesis and innovation to deliver category growth
- Digging deep and truly empathizing with human needs, motivations and drivers of behavior; looking beyond brand and category insight and focusing in on the real consumer / shopper perspectives at a life level; knowing and applying consumer trends to ensure longer term strategic direction; understanding the impact of current and future trends and how we can be agile / adapt strategies accordingly
- Applying solid understanding of P&L levers to utilizing financial tools for scenario modelling, business case development, and marketing expense control to enhance decision making
- Driving organizational change by incorporating a 'data, mind and heart' philosophy to the innovation strategy and decision-making process; effectively creating a marketing measurement plan that translates business objectives to activation, and drives ultimate efficiency, through experiment and learn
- Embodying a 'Consumer First' mindset to put the Consumer at the heart of everything we do; understanding the difference between facts and insights, and being able to glean insights from both qualitative and quantitative data sources; translating a full Situation Assessment into actionable insights and 'so what's' to inform business decisions / priorities and marketing objectives
- Knowing and applying MDLZ Innovation processes, tools and ways of working; delivering consumer led innovation pipelines with agility and an innovative mind-set
- As appropriate, engaging with key retail partners to get early commercial insights and ultimately secure best in class launch support
- Leveraging knowledge of factors that influence the pricing decision, e.g. pricing elasticity, relative and absolute pricing, everyday pricing vs price promotion and price modelling techniques to optimize innovation performance, applying sound knowledge of Price Pack Architecture (PPA) to optimize portfolio range and profitability
- Understanding / implementing Brand Design across all touch points; briefing / applying packaging design principles
- Understanding the category growth strategy to define short-, medium- and long-term innovation for Chocolate; effectively synthesizing qualitative and quantitative insights with a roadmap to build a pipeline of Experiment and Learn through a clear and actionable long term strategic plan
- Utilizing various data sources to conduct continuous market, category, competitor and brand tracking; applying Laws of Growth principles and solid market insights to identify 'Where to Play' through a synthesized view of present and future growth drivers i.e. via Demand Spaces, Brand Health Tracking, Continuous, Qualitative and Quantitative sources
Qualifications:
A desire to drive your future and accelerate your career and the following experience and knowledge:
- A minimum of 12 years Marketing and consumer behaviour ideally in a matrix environment in the consumer goods industry
- Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
- Strong commercial acumen with a comprehensive understanding of how Marketing drives business priorities, impacts the P&L, and interacts with all facets of the organization.
- Data-driven and analytical mindset, capable of conducting thorough assessments, presenting clear insights, and driving data-informed decision-making.
- Proficiency in project management methodologies and tools.
- Proven ability to lead and inspire cross-functional teams to achieve common goals.
- Developing and marketing product innovations at a cross-country level
- Working with design, innovation and research agencies
- Markets with diverse economic environments a distinct advantage
#LI-DNI
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing
Mondelēz International Compensation & Benefits Highlights
-
Healthcare Strength — Company materials list medical, dental, vision, prescription coverage, an Employee Assistance Program, and optional critical illness/accident insurance among standard U.S. offerings, with wellness resources highlighted in some locations. The breadth of health programs is detailed across official and role-specific pages.
-
Retirement Support — Retirement offerings include a 401(k) savings plan with company match, with sources describing competitive match formulas and, for some employee groups, additional company contributions or legacy pension arrangements. These elements are positioned as part of a strong U.S. financial benefits package.
-
Parental & Family Support — The U.S. policy provides 10 weeks of paid parental bonding leave for all caregivers, plus short‑term disability time for birth mothers. Adoption and surrogacy assistance and childcare-related supports are also called out in official materials.
Mondelēz International Insights
Similar Jobs
What We Do
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture
Why Work With Us
We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.
Gallery
Mondelēz International Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
#TeamMDLZ Flexible Working Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time