The Role
The Director of Marketing and Promotions will enhance the gameday experience and strengthen the university's brand. Responsibilities include generating revenue for athletic programs, implementing marketing campaigns, managing gameday promotions, and promoting events through various media. This role demands strong interpersonal skills and creativity in marketing efforts.
Summary Generated by Built In
High Point University is seeking a full-time Director of Marketing and Promotions. The Director of Marketing and Promotions will work directly with the Assistant Athletic Director for Marketing to create a distinct gameday experience while strengthening the High Point University brand in the local community.
QUALIFICATIONS:
Education
- Bachelor’s degree in Sports Management, Business or related field or equivalent experience required
Experience and Training
- Minimum 1 years’ sales/marketing/development experience required
- Demonstrated understanding of marketing, college athletics and revenue production required
- Minimum 1 years’ experience in NCAA Division I Athletic Department preferred
Knowledge, Skills, Ability:
- Strong interpersonal skills and ability to work with others
- Top-notch customer service skills and commitment to fan experience
- Ability to develop and maintain relationships with potential sponsors and donors
- Ability to design marketing materials; proficient in use of Microsoft Office products and Adobe Creative Suite
- Ability to think creatively and act independently
- Strong oral and written communications skills
- Ability to manage a flexible schedule, including travel and attendance at all home and select road athletic events
ESSENTIAL FUNCTIONS:
- Help generate revenue, interest and awareness for 17 athletic programs at High Point
- Assist with the development and implementation of season ticket campaigns, group sales and single game ticket sales in order to increase attendance
- Provide support for all aspects of gameday promotions and maximize gameday experience
- Increase Community support and involvement to brand HPU as High Point’s TEAM
- Assist with sponsorship cultivation opportunities by identifying sponsors for solicitation and cultivating existing relationships
- Implement advertising campaigns for specific sports including ticket sales
- Promote athletic events by designing materials, utilizing campus e-mails, campus TV’s, flyers, social media, campus and student organizations
- Work with community groups, guest acts, and large groups to entertain and enhance the game day atmosphere
- Write game scripts including the timeline for band, dance, and cheer
- Lead on-court promotions and coordinate crowd giveaways with sponsors
- Orchestrate video board graphics and audio
- Schedule and organize live National Anthem performances, halftime acts, and special presentations for specific sports
For more information regarding this position please contact Dan Hauser, Vice President and Director of Athletics at [email protected]
The Company
What We Do
At High Point University, every student receives an extraordinary education in an inspiring environment with caring people
