The Role
Lead the hotel's brand strategy, PR, digital performance, and experiential marketing. Manage media relations, SEO/SEM, website and social strategies, product launches/openings, luxury partnerships, and CRM (GHA DISCOVERY) to drive UHNW guest loyalty and market prominence.
Summary Generated by Built In
The Director of Marketing & Communications will serve as the strategic architect of the property’s brand identity. You will be responsible for elevating the hotel’s profile within the Prague market and globally, ensuring that every touchpoint reflects the European elegance and "Remarkable Service" synonymous. This role demands a holistic approach, integrating PR and communications with cutting-edge digital performance and high-level experiential marketing.
Key Responsibilities
- Strategic Brand Leadership: Develop and execute an annual integrated marketing plan that aligns with our global standards.
- Public Relations & Narrative: Act as the primary guardian of the hotel’s reputation. Manage high-level media relations, craft compelling press stories, and host international journalists and KOLs and manage their itineraries alongside the Experience Curator.
- Digital Ecosystem Management: Oversee the property’s digital footprint, including SEO/SEM, website optimization, and social media strategies that prioritize engagement over mere reach.
- Product Launches & Openings: (As applicable) Lead the marketing and communication roadmap for new launches, renovations, or property re-flagging, ensuring a "Grand Opening" impact that captures market share immediately.
- Partnership & Networking: Establish prestigious local partnerships with luxury watchmakers, fashion houses, and cultural institutions in Prague to enhance guest experiences and brand prestige.
- CRM & Loyalty: Leverage the GHA DISCOVERY program to drive repeat business and curate personalized communication for UHNW (Ultra-High-Net-Worth) individuals.
Skills, Knowledge and Expertise
Experience | Minimum 8–10 years in Luxury Hospitality Marketing and PR, with at least 3 years in a senior leadership role.
Market Knowledge | Deep familiarity with the Prague luxury landscape or comparable European Tier-1 markets (e.g., Vienna, Paris, Budapest).
Proven Track Record | Demonstrated success in managing large-scale product launches or hotel openings.
Digital Acumen | Proficient in data-driven marketing, including Meta Ads Manager, Google Analytics, and luxury-tier CMS platforms.
Communication | Sophisticated verbal and written command of English; proficiency in Czech or a second European language is highly advantageous.
Market Knowledge | Deep familiarity with the Prague luxury landscape or comparable European Tier-1 markets (e.g., Vienna, Paris, Budapest).
Proven Track Record | Demonstrated success in managing large-scale product launches or hotel openings.
Digital Acumen | Proficient in data-driven marketing, including Meta Ads Manager, Google Analytics, and luxury-tier CMS platforms.
Communication | Sophisticated verbal and written command of English; proficiency in Czech or a second European language is highly advantageous.
About
Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.
Skills Required
- Minimum 8-10 years in Luxury Hospitality Marketing and PR
- At least 3 years in a senior leadership role
- Deep familiarity with the Prague luxury landscape or comparable European Tier-1 markets
- Proven success managing large-scale product launches or hotel openings
- Proficient in data-driven marketing including Meta Ads Manager and Google Analytics
- Experience with luxury-tier CMS platforms and website optimization
- Experience leveraging CRM and loyalty programs (GHA DISCOVERY) to drive repeat business
- Sophisticated verbal and written command of English
- Proficiency in Czech or a second European language
- Experience managing high-level media relations, hosting international journalists and KOLs
- Experience establishing partnerships with luxury brands and cultural institutions
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The Company
What We Do
Kempinski Hotels is a German luxury hotel management company, recognized as Europe's oldest luxury hotel group, operating upscale hotels worldwide and focusing on creating memorable guest experiences.
