Director of Marketing Americas

About LiveU

LiveU is the pioneer of bonded cellular technology that allows storytellers to share their content with their audiences from wherever and whenever the story is. As the market leader, our customers include nearly all the biggest and best storytellers across news, sports, entertainment and digital, as well as communicators in fields as diverse as Pro-AV markets like Houses of Worship, Public Safety, Education, Non-Profit and Corporate.

The Role

As the AMR Marketing Lead, you’ll own the strategy and execution of innovative inbound and outbound programs that energize pipeline generation and fast-track conversion. Your mission: to deliver a steady stream of high-value opportunities that propel the region toward its annual operating goals and beyond.

Working with the wider marketing team, you will localize, execute, and optimize relevant go-to-market plans and campaigns in alignment with our agreed demand generation, brand, and product marketing objectives. Located in the USA, as a key member of our global marketing team with primary focus on the AMR region, across all relevant verticals and channels (direct and indirect).

Key Responsibilities:

Regional AMR Marketing Leadership:

• Lead regional AMR B2B marketing by developing and executing localized, multi-channel demand generation strategies aligned with sales goals
• Partner with Sales on integrated campaigns, events, webinars, and programs to drive acquisition, upsell, and cross-sell
• Collaborate with LiveU’s sales team to drive GTM strategies for new market segments, building the brand’s presence and credibility to accelerate customer acquisition and growth
• Manage and mentor US-based marketing team members, supporting their development and overseeing daily priorities
• Oversee content creation and localization across channels to shape market perception, ensuring alignment with brand, messaging, and compliance
• Represent marketing in sales QBRs, forecast calls, and AMR leadership meetings
• Collaborate with global and regional teams across Performance Marketing, Sales Ops, and Product to ensure cohesive execution
• Optimize marketing ROI and program effectiveness using performance metrics and business impact analysis
• Manage the AMR regional marketing budget, prioritizing spends based on strategic goals and performance insights

·      Minimum of 3-5 years’ experience in a commercial marketing role, preferably in the B2B SaaS or Media and Entertainment Technology space or a complex technical market with longer sales cycles.

·      Five plus years of team leader or supervisory experience.

·      Experience of managing the localisation, translation, and optimisation of global campaigns for regional markets, as well as the creation of bespoke campaigns to serve local needs.

·      Proven work experience in creating digital and customer-facing content. Excellent verbal and written communication skills is a must.

·      Proven track-record of success in partnering with Sales and channel partners to deliver common goals.

·      Strong experience of creating and managing partner marketing programs and co-marketing activities.

·      Good conversion rate optimization understanding.

·      Solid skills in marketing technology and automation systems including Pardot, Salesforce, digital analytics, and programmatic marketing platforms.

·      Demonstrable success delivering effective demand generation programmes across earned (SEO, Content, email, thought leadership), paid (PPC, event sponsorships, social) and owned channels (web, webinar, podcast).

·      Analytical with good reasoning skills

·      Good attention to detail and project management skills. This role requires the ability to multitask and priority switch.