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Job Function:
Digital MarketingJob Sub Function:
Multi-Family Digital MarketingJob Category:
People LeaderAll Job Posting Locations:
Horsham, Pennsylvania, United States of AmericaJob Description:
Johnson & Johnson Innovative Medicine is recruiting for a Director, Marketing AI Innovation in Horsham, PA.
An internal pre-identified candidate for consideration has been identified. However, all applications will be considered.
About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
Purpose: As Director, Marketing AI Innovation, you will lead the design, development, and scaled deployment of AI-powered marketing capabilities across the US organization. Your mission is to transform how teams generate insights, develop creative, and move content through compliant approval—using AI to drive speed, quality, and measurable business impact.
You will operate at the intersection of marketing strategy, AI technology, data, and creativity—turning AI into a durable, enterprise marketing capability in a highly regulated environment. You will be responsible for orchestrating end-to-end digital capability evolution—identifying opportunities, architecting solutions, and ensuring seamless integration with key business processes. Success in this role hinges on an ability to build strong cross-functional relationships, influence stakeholders at every level, and balance commercial priorities to accelerate marketing performance and position J&J as a leader in data-driven commercialization.
Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way.
This position will report to the Senior Director, Customer Engagement, Content & Media Excellence.
Responsibilities Include:
Strategic Leadership
- Define and own the US Generative AI roadmap for end to end Marketing Enablement (ie. Content Creation, copy approval / review, Marketing Insights, campaign development, media deployment)
- Ensure strategic accountability for adoption of GenAI solutions across marketing and cross-functional teams.
- Establish and oversee feedback mechanisms to continuously improve GenAI tools based on user input and performance data.
- Translate business needs into prioritized AI use cases across insights, content creation, and copy approval/review.
- Establish clear success metrics for adoption, efficiency gains, and ROI.
Product Design
- Partner with subject matter experts, data science, engineering and IT along with external vendors to deliver GenAI solutions.
- Oversee vendor and partner relationships, ensuring alignment on timelines, deliverables, and integration milestones.
- Oversee budget planning and resource allocation for GenAI marketing enablement initiatives.
- Ensure solutions are user-centric, compliant with industry regulations, and designed for adoption at scale.
- Ensure all GenAI solutions comply with Responsible AI standards and data privacy regulations, in alignment with J&J policies
- Oversee backlog management, sprint prioritization, and product performance monitoring.
Operational Readiness & Stakeholder Management
- Ensure operational readiness for GenAI solutions, including launch planning, training, documentation, and post-launch monitoring.
- Drive marketing team adoption through structured enablement programs and change management strategies.
- Act as the bridge between commercial leaders, medical/regulatory/legal, and technology teams.
- Lead co-innovation workshops, capability showcases, and training sessions to drive awareness and adoption.
Education:
- BA/BS Required. Advanced degree in business, marketing, technology, or related field preferred.
Required:
- Minimum 10 years’ experience in commercial marketing or commercialization roles within the pharmaceutical, biotechnology, or healthcare industry
Preferred:
- Strong commercial acumen and the ability to translate business needs into technical requirements for scalable solutions
- Proven experience in leading large-scale marketing capability transformations, with a strong track record of driving digital and AI-enabled initiatives
- Exceptional stakeholder management and cross-functional collaboration skills, with an aptitude for navigating complex organizational structures and/or systems
- Deep understanding of marketing technology platforms, including experience with unified marketing portals, content management systems, and self-service solutions
- Demonstrated expertise in partnering with IT, Legal, and Regulatory teams to implement and evolve technology-enabled review and approval workflows
- Analytical mindset, proficient in measuring technology adoption and marketing performance through data and KPI
- Excellent communication skills, with the ability to influence at all levels of the organization, ability to translate complex information into simple plans.
- Experienced leader of cross-functional teams, and in being a member of a cross-functional team.
- Strong relationship management and agency leadership experience
- Demonstrated ability to influence in a large and matrixed organization required
- Experience to develop, communicate, advocate and execute a strategy required
- Proven experience in prioritizing and managing a complicated portfolio of projects required
- Proven success in working in a matrixed organization with strong collaboration and influence skills.
- Demonstrated experience and strength in senior leader communications (e.g., written recommendations and live presentation) and influence, and the ability to build strong, trust-based relationships with peers and broad stakeholders.
- Accountable individual, who takes initiative in setting and implementing goals, meeting deadlines, making decisions, recommending improvements, and holding self and team members accountable to deliver goals and objectives.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Other:
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.
#LI-Hybrid
Required Skills:
Preferred Skills:
Brand Positioning Strategy, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Developing Others, Digital Channels, Digital Marketing, Digital Marketing Technology, Digital Trends, Inclusive Leadership, Leadership, Process Improvements, Relationship Building, Report Writing, Search Engine Marketing (SEM), Technologically SavvySkills Required
- Minimum 10 years' experience in commercial marketing or commercialization roles within the pharmaceutical, biotechnology, or healthcare industry
- Ability to translate business needs into technical requirements for scalable solutions
- Experience in leading large-scale marketing capability transformations
- Strong stakeholder management and cross-functional collaboration skills
- Deep understanding of marketing technology platforms
- Ability to influence at all levels of the organization
- Accountability in setting and implementing goals and holding self and team accountable
Johnson & Johnson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson & Johnson and has not been reviewed or approved by Johnson & Johnson.
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Healthcare Strength — Healthcare coverage is characterized as comprehensive across medical, dental, and vision, with added supports like onsite clinics, fitness centers, and Employee Assistance resources. Mental-health services and wellbeing reimbursements are also described as meaningful components of the overall package.
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Retirement Support — Retirement offerings are portrayed as a major differentiator, combining a 401(k) with employer matching and an employer-funded pension plan. Stock options and other long-term financial supports are also positioned as part of the broader rewards mix.
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Parental & Family Support — Family-related benefits are presented as notably strong, including paid parental leave for all new parents and additional leave types for caregiving and bereavement. Financial assistance for adoption, fertility treatment, and surrogacy is highlighted as a significant support.
Johnson & Johnson Insights
What We Do
Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines
