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The Role
Leads integrated marketing planning for the Accessories organization, connecting brand marketing, creative, merchandising, product development, ecommerce, and channel teams. Builds cross-brand roadmaps for launches, collaborations, activations, and seasonal moments; translates brand strategies into coordinated plans; aligns senior stakeholders; manages dependencies and risks; and tracks execution and performance insights to improve future marketing initiatives.
Summary Generated by Built In
About the RoleThe Director of Accessories Marketing Integration will provide dedicated marketing integration leadership within the Inc. Accessories organization. This role will serve as the primary connection point between Accessories and brand Marketing, Creative, Ecommerce and channel partners—translating agreed business and marketing strategies into coordinated, executable plans across brands and customer touch points.
The Director will build and drive the integrated roadmap for Accessories launches, collaborations, activations and key seasonal moments. This leader will bring Accessories into marketing planning early, clarify requirements and decision points, coordinate work across teams, and maintain visibility to readiness, risks and resultsWhat You'll Do
The Director will build and drive the integrated roadmap for Accessories launches, collaborations, activations and key seasonal moments. This leader will bring Accessories into marketing planning early, clarify requirements and decision points, coordinate work across teams, and maintain visibility to readiness, risks and resultsWhat You'll Do
- Serve as the primary Accessories contact for brand Marketing, Creative, Merchandising, Design, Product Development, E-commerce and other functional leaders across the portfolio, creating connectivity, understanding each Brand’s positioning, and alignment around Accessories priorities.
- Partner with the Accessories Executive Director and Brand CMOs to resolve priorities, placement and support needs requiring senior leadership alignment.
- Bring brand Marketing perspectives into the Accessories product-development process early enough to shape product storytelling and launch plans.
- Build and maintain an integrated cross-brand roadmap and briefs for Accessories launches, collaborations, activations, key seasonal moments, integrating Brand Marketing dependencies as needed.
- Translate each brand’s positioning, voice and customer priorities for Accessories Merchandising, Design and Product Development teams.
- Partner with brand Marketing and Creative teams to bring Accessories collections to life through compelling, brand-right product, imagery, creative assets and category storytelling.
- Track launch execution and performance insights, applying learnings to strengthen future plans and ways of working.
- Experienced marketing, integrated planning or business leader with a track record of leading complex, cross-functional work.
- Skilled at translating business priorities and established strategies into clear, actionable plans.
- Able to influence senior stakeholders and drive alignment without relying on direct authority.
- Comfortable navigating multiple brands, competing priorities and ambiguous ownership.
- Strong understanding of integrated marketing, campaign development, go-tomarket planning and customer activation.
- Experienced in coordinating creative, imagery, digital, e-commerce, collaboration and channel requirements.
- Able to distinguish between decisions that can be resolved within the working team and those requiring senior leadership escalation.
- Strong communicator who can synthesize complexity, frame recommendations and create clarity for diverse stakeholders.
- Highly organized, with the ability to manage multiple workstreams, dependencies and deadlines.
- Balances enterprise scale with respect for distinct brand strategies, voices and customers.
- Uses customer, executional and performance insights to improve future plans and ways of working.
Skills Required
- Experience in marketing, integrated planning, or business leadership
- Track record of leading complex, cross-functional work
- Ability to translate business priorities and established strategies into actionable plans
- Ability to influence senior stakeholders and drive alignment without direct authority
- Ability to navigate multiple brands, competing priorities, and ambiguous ownership
- Strong understanding of integrated marketing, campaign development, go-to-market planning, and customer activation
- Experience coordinating creative, imagery, digital, ecommerce, collaboration, and channel requirements
- Ability to distinguish team-level decisions from issues requiring senior leadership escalation
- Strong communication skills, including synthesizing complexity and framing recommendations
- Highly organized with the ability to manage multiple workstreams, dependencies, and deadlines
- Ability to balance enterprise scale with distinct brand strategies, voices, and customers
- Ability to use customer, executional, and performance insights to improve plans and ways of working
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
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The Company
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
