Director, Market Access Marketing

Why Sarepta? Why Now?

The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne. 

We’re looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.

What Sarepta Offers

At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and work-life resources designed to support people in the following areas:

• Physical and Emotional Wellness

• ​Financial Wellness

• Support for Caregivers
   

For a full list of our comprehensive benefits, see our website: https://www.sarepta.com/join-us
 

The Importance of the Role

The Director, Market Access Marketing is a results-driven leader responsible for shaping and executing US reimbursement and payer access strategies. This critical leadership role ensures products are optimally positioned for coverage, reimbursement, and adoption across national and regional payer landscapes. Success in this role requires a deep understanding of the complex US healthcare landscape, including commercial, self-funded, and Medicaid reimbursement pathways. Operating in a highly matrixed environment, this cross-functional leader will collaborate closely with teams across HEOR, Market Access, Medical Affairs, Marketing, Finance, National Accounts, and Business Operations to deliver integrated and impactful market access marketing strategies.

The Opportunity to Make a Difference

• Develop and execute the US Payer, Access & Reimbursement marketing strategy for the entire Sarepta portfolio, including the PMO franchise, gene therapy products, and SiRNA franchise through identification and analysis of key market dynamics, development of critical tactical initiatives, and robust long-term planning for future Sarepta needs

• Develop compelling value propositions and the payer messaging platform working cross-functionally with Medical Affairs and Health Economics and Outcomes Research (HEOR) that address the unique clinical benefit and economic impact of Sarepta's therapies and effectively position Sarepta products within the RNA and gene therapy marketplace

• Synthesize and provide payer, access, and reimbursement strategic recommendations to executive leadership, leveraging deep understanding of the complex reimbursement landscape, including benefit design (pharmacy vs. medical benefit), prior authorizations, appeals processes, coding, and site-of-care regulations for specialty and infused therapies

• Serve as core member and contributor to the Commercial Strategy, Marketing, and Diagnostics Leadership team as well as individual brand teams

• Collaborate with cross functional partners (i.e. Directors of National Accounts Leadership, Directors of Market Access and Reimbursement Leadership) to gain organizational alignment and seamless execution of key payer and reimbursement strategies

• Oversee strategic partners / vendors to ensure execution on agreed timelines, budget, and deliverables executed in accordance with Sarepta’s compliance and regulatory policies

• Lead the review process for access-related promotional materials and manage workflow to ensure compliance with medical, legal, and regulatory standards

• Effectively train and pull-through field-facing promotional materials with relevant field teams

• Manage Market Access Marketing team budget

• Support additional Commercial and U.S. Marketing Team initiatives

• Build, lead, and develop a Market Access Marketing Team aligned with company growth trajectory  

• Establish strong relationships and develop collaborative partnerships with key stakeholders in the field

More about You

• Bachelor’s Degree required, MBA/MS or other graduate degree preferred

• Minimum 10 years of relevant experience in biotech industry, preferably in orphan diseases; prefer at least 3 years of pharmaceutical industry experience working in brand management/marketing/market access; strong understanding of typical functions and procedures

• Possesses recent experience in the successful commercialization of specialty therapies, preferably in the rare disease space

• Demonstrated understanding of healthcare regulatory and enforcement environments, specifically in orphan or rare disease

• Demonstrated history of successful collaboration with cross-functional teams.

• Extensive experience in shaping market access strategies, developing brand plans and payer marketing tools (such as value proposition decks), informing HEOR data strategies, and supporting field market access teams.

• Previous experience launching buy-and-bill products.

• Ability to work independently and manage multiple projects with initiative, including project planning and prioritizing competing demands.

• Experience developing and managing promotional budgets and overseeing third-party vendors.

• Proven ability to establish and sustain trusted relationships with internal partners and to work effectively in teams.

• Demonstrated ability to work in a fast-paced, highly visible, and dynamic environment is critical; able to work effectively in the face of ambiguity and incomplete information

• Excellent written, verbal, and presentation communication skills, strong interpersonal influencing and prioritization abilities, and proven capacity to influence within matrixed organizations, including influencing without authority.

• Creative problem-solving abilities, strategic vision, and the ability to explore innovative approaches in an evolving landscape

• Ability to quickly forge strong partnerships with both internal and external partners

• Ability to influence and lead across functions, as well as operate in a matrix environment

• Strong patient-focused mindset is required

• Strategic thinking combined with the ability to execute to achieve operational excellence in the face of challenging goals

• Knowledge of market and competitive environment.

• Ability to travel up to 30%

What Now?

We’re always looking for solution-oriented, critical thinkers.

So, if you’re comfortable with ambiguity and candor, relish challenging yourself, and place kindness and integrity at the forefront of how you approach your peers and work, then we encourage you to apply.
 

#LI-Hybrid

Blank

This position is hybrid, you will be expected to work on site at one of Sarepta’s facilities in the United States and/or attend Company-sponsored in-person events from time to time.

The targeted salary range for this position is $185,600 - $232,000 per year. Sarepta is making a good faith effort to be transparent and accurate around our hiring ranges. The salary offer is commensurate with Sarepta’s compensation philosophy and considers factors including, but not limited to, education, training, experience, external market conditions, criticality of role, and internal equity.

Candidates must be authorized to work in the U.S.

Sarepta Therapeutics offers a competitive compensation and benefit package.

Sarepta Therapeutics is an Equal Opportunity/Affirmative Action employer and participates in e-Verify.