At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.
We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.
What You'll DoEpic Games is looking for a Director, Lifecycle Marketing to lead the marketing vision and strategy for how we engage players across all of Epic’s 1st party games. You’ll oversee a multidisciplinary team spanning Lifecycle Strategy, Activation, and Operations, and partner closely with Product, Analytics, and Tech teams to bring that vision to life. You’ll drive scalable, data-driven programs that enhance player acquisition, engagement, and retention globally.
In this role, you will- Own the lifecycle strategy across key surfaces, using behavioral and predictive capabilities to sustain player engagement.
- Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players.
- Deliver measurable gains in engagement and monetization through experimentation, insights, and continuous optimization.
- Enhance our messaging strategy with automated, data-driven messages tailored to player behavior, interests, and engagement; boosting retention, relevance, and impact.
- Use automation and stronger frameworks to scale campaign planning, execution, and measurement; tightening workflows, improving documentation, enforcing schedules, and optimizing capacity so teams can focus on creativity and strategy.
- Unify lifecycle communications across the FN ecosystem to create a cohesive narrative that boosts engagement, strengthens brand equity, and readies the team to adapt to any business and consumer needs
- Expand team capabilities and infrastructure to scale a programmatic lifecycle model by driving personalization, faster learning, and consistent business impact.
- 10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast moving consumer tech.
- Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement.
- Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels.
- Demonstrated ability to lead cross disciplinary teams and manage complex initiatives from strategy through execution.
- Passion for games, technology, and building systems that create meaningful consumer/player experiences.
This role is open to multiple locations across the US (including CA).
Pay Transparency InformationThe expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).
Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.
Like what you hear? Come be a part of something Epic!Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.
Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.
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Founded in 1991, Epic Games is an American company founded by CEO Tim Sweeney. The company is headquartered in Cary, North Carolina, and has more than 50 offices worldwide. Today Epic is a leading interactive entertainment company and provider of 3D engine technology. Epic operates one of the world’s largest games, Fortnite, and Epic has over 600 million accounts with over 5 billion friend connections across Fortnite, Fall Guys, Rocket League, and the Epic Games Store. Epic also develops Unreal Engine, which powers the world’s leading games and is also adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation. Through Unreal Engine, Epic Games Store, and Epic Online Services, Epic provides an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content.
