Director of Lifecycle Marketing

Here’s What You’ll Do Day-To-Day:

• Lifecycle Strategy Development: Create and execute lifecycle marketing strategies to optimize engagement and retention.
• Campaign Management: Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels.
• Promotions Oversight: Manage promotions and referral programs to drive sustainable growth and engagement.
• Lifecycle Mapping: Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy.
• Data Analysis: Analyze performance metrics and extract insights to optimize marketing strategies.
• Cross-Functional Collaboration: Work closely with product, engineering, and data teams to refine automation and personalization.
• Experimentation Leadership: Lead A/B testing to optimize engagement and retention strategies.
• Notification Strategy: Manage notification channels to ensure timely and personalized communication.
• Content Personalization: Build segmentation and behavioral triggers for tailored marketing messages.
• Trend Monitoring: Stay updated on industry trends to incorporate best practices into marketing efforts.

Here’s What You’ll Need To Be Successful:

• Marketing Expertise: 8+ years of experience in lifecycle or retention marketing.
• Strategic Thinker: Proven ability to create and execute customer engagement strategies.
• Data-Driven Approach: Strong analytical skills to interpret data and drive decision-making.
• Technical Proficiency: Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot.
• Channel Knowledge: Expertise in email, SMS, push notifications, and in-app messaging.
• Collaboration Skills: Experience working with cross-functional teams, including product and engineering.
• Industry background: Familiarity with marketplace, fintech, or real estate sectors.
• Innovation Mindset: Passion for testing, learning, and implementing new marketing approaches.
• Customer Behavior Insight: Deep understanding of segmentation and personalized communication strategies.
• Results-Oriented: Track record of improving engagement, retention, and monetization metrics.
• Leadership Abilities: Strong communication and leadership skills to drive projects and inspire teams.

The Interview Process:

• Your application will be reviewed for possible next steps by the Hiring Manager.
• If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
• If warranted, the next step would be a video interview with our Head of Marketing for forty-five (45) minutes.
• If warranted, the next step would be a video interview with a panel of key stakeholders for two (2) hours.  For this interview, a candidate would execute a live assessment to the panel for discussion.
• If warranted, then we move to offer!

Compensation, Benefits, and Perks:

• Fully remote position - we swear!
• Competitive compensation package including an equity incentive plan
• National medical, dental, and vision healthcare plans
• Company provided life insurance policy
• Optional accidental insurances, FSA, and DCFSA benefits
• Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
• 401(k) plan 
• Twelve (12) weeks of paid time off for both birth and non-birth parents
• The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis