About Us
At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools. The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production’s best ally every step of the way. #OneCastOneCrew
Role:As the Director of Lifecycle Marketing, you will own the end-to-end strategy, execution, and optimization of lifecycle, retention, and CRM initiatives across Backstage, Mandy, and StarNow. This role is highly hands-on and technical, requiring deep knowledge of email platforms, data flows, segmentation, and performance measurement. You’ll build sophisticated multi-touch journeys that drive activation, repeat engagement, subscription conversion, churn prevention, and referral growth. You’ll also directly operate the systems yourself—raising the bar on personalization, experimentation, messaging quality, and deliverability.
This is a high-impact leadership role responsible for measurable revenue outcomes and for scaling best-in-class lifecycle programs across multiple brands.
What you will do
Build and optimize personalized journeys for sign-up to subscription activation, onboarding, upsell, churn prevention, and winback.
Operate HubSpot hands on, including segmentation, templating, QA, send and delivery governance
Define lifecycle stages and triggers in Amplitude and measure impact by cohort
Use Hightouch to sync product and behavioral data to messaging platforms
Define list of A/B tests on subject lines, templates, offers, and send times with clear learning agendas and hypotheses
Improve deliverability with list health, warmup plans, DMARC/SPF/DKIM, and audit suppression rules with the team.
Drive referral and incentive programs using Justuno and Tremendous, including offer tests and break-even math
Report weekly on activation rate, retention, reactivation, opt-out rate, and revenue contribution.
Partner with product for lifecycle-driven in-app moments and with brand/content team for message and creative
Document processes and train teammates to ensure repeatable wins
What you have
7+ years in lifecycle or CRM marketing with ownership of revenue outcomes
Expert-level experience in HubSpot or similar ESP at scale, including complex segmentation and templating.
Strong analytics skills in Amplitude and Looker, with comfort in cohort analysis and incrementality
Experience in working with data teams to model warehouse data for email personalization
Working knowledge of data flows and audience sync via Hightouch or similar CDP
Proven results improving retention, conversion, and reactivation through disciplined testing
Familiarity with HTML, CSS, Handlebars, Liquid, and dynamic email rendering.
Deliverability expertise and hands-on list hygiene experience
Excellent writing and editing skills for email and in-product copy
Tool stack
HubSpot, Amplitude, Hightouch, Redshift, Justuno, Tremendous, FriendBuy, Looker, OneSignal, Sheets/Excel
Success in 90 days
Lifecycle map for Backstage, Mandy, and StarNow with gaps and quick wins prioritized
Core activation journey built with defined goals and lift targets
Weekly lifecycle dashboard live and agreed report cadence
Open quality improved and deliverability stabilized with a documented plan
Special Work Conditions
Sedentary – Involves sitting most of the time but may involve walking or standing for brief periods of time. Some positions may entail exerting up to 15 lbs. of force occasionally and/or a negligible amount of force to lift, carry, push, or pull.
Benefits
Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.
Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.
CA residents
Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies. A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/
Top Skills
What We Do
Your goal is to create magical moments. Ours is to help you make it happen.
For decades, we've helped productions in film, television, digital media, and live events, unleash their potential. We provide digital solutions, expert financial services, and cloud workflows that help streamline your processes so you can more easily accomplish your goals.
Along with our portfolio of companies—Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies—we'll be by your side at every step of the way.
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