Are you passionate about building lifecycle marketing strategies that create value across the entire customer journey?
Do you enjoy leading high-performing teams, driving cross-functional alignment, and turning marketing strategy into scalable, measurable impact?
About our Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
If you are a lifecycle marketing leader who excels at connecting strategy to always-on execution and thrives in a complex, cross-functional environment, this role is for you.
As part of Elsevier's Research Marketing organization serving the Academic & Government markets, the Director for Lifecycle Marketing leads the strategy, operating model, and performance of A&G lifecycle programs, including web presence and always-on new sales and renewal programs. You will ensure alignment across Audience, Product, Customer Success, and Digital Ops to drive adoption, expansion, and renewal. As the team leader, you will manage a team of talented marketers in multiple regions while owning the campaign and marketing channel approach for the full lifecycle journey from demand capture through to customer value realization.
Responsibilities
- Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience
- Own lifecycle and web KPIs, testing agenda, and the insight loop driving continuous optimization
- Ensure cross-functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops
- Drive pipeline progression, adoption, expansion, and renewal-support outcomes
- Build team capability through mentorship, coaching, and leadership development
- Inform marketing tech stack roadmap through partnering with Digital Ops and tech teams
- Report into VP of Demand & Lifecycle Marketing
- Deliver scalable, always-on programs across the buyer and user journey
Requirements
- Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments
- Proven ability to translate strategy into scalable programs and consistent execution across teams and regions
- Strong commercial, martech, and measurement fluency
- Excellent stakeholder leadership and people management, with a focus on coaching and capability development
Work in a Way That Works for You
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
If performed in New York City, the base pay range is $114,300 - $190,500.U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply in some locations to better reflect local market rates. If performed in NLD Amsterdam (Radarweg), the base pay range is €100,400 - €167,300. This job may be subject to a collective labor agreement in the Netherlands. Please consult with the hiring team for further details.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Skills Required
- Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments
- Ability to translate strategy into scalable programs and consistent execution across teams and regions
- Strong commercial, marketing technology, and measurement fluency
- Excellent stakeholder leadership and people management skills, including coaching and capability development
RELX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RELX and has not been reviewed or approved by RELX.
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Retirement Support — Retirement support is positioned as a meaningful part of total rewards through a 401(k) plan with matching contributions, alongside other financial protections such as life and disability coverage. Tuition reimbursement and share purchase access further broaden the financial value of the package beyond base salary.
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Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous vacation allowances, mental health days, and options like sabbaticals and tiered PTO by tenure. Parental and caregiving leaves are described in detail, reinforcing time-away benefits as a standout component of the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle benefits are supported by offerings such as mental health support (e.g., app access), EAP resources, gym-related perks, and wellness incentives. Flexible working hours and related work-life supports add to the perceived day-to-day value of benefits.
RELX Insights
What We Do
RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions.
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