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The Role
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at their peak through data-driven insights, premium hardware, and high-quality accessories and apparel designed to integrate seamlessly into daily life.
We’re looking for a Director of Lifecycle Marketing Campaign Operations to lead the operational backbone of WHOOP’s lifecycle marketing engine. This role blends strategic leadership with hands-on operational excellence, ensuring campaigns are launched with speed, precision, and quality across email, push, in‑app, and emerging channels.
You will own the systems, processes, and team that enable lifecycle marketing to scale—partnering closely with Lifecycle Strategy, Growth, Data Science, Core Product, Engineering, and Creative to deliver impactful, personalized member experiences.
RESPONSIBILITIES:
- Own end-to-end lifecycle campaign operations, ensuring high-quality, on-time delivery across email, push, in-app, and emerging channels
- Lead and scale the Campaign Operations team, setting clear standards for execution, QA, prioritization, and career development.
- Lead complex Martech solutioning for advanced use cases, driving best practices in automation, personalization, experimentation, and platform governance.
- Leverage AI and automation to improve operational efficiency, campaign quality, and speed-to-launch.
- Establish and evolve campaign governance (intake, calendars, SLAs, QA frameworks, documentation).
- Partner cross-functionally with Lifecycle Marketing, Growth, Data Science, Product, Engineering, and Creative to align goals and execution.
- Monitor and analyze campaign performance, translating insights into recommendations and operational improvements.
- Balance strategic thinking with hands-on operational leadership in a fast-paced, high-growth environment.
QUALIFICATIONS:
- 8+ years experience in Lifecycle Marketing, Marketing Operations, or Martech.
- 4+ years leading teams, including experience managing managers.
- Hands-on Iterable or similar ESP expertise required, with deep understanding of lifecycle campaign execution.
- Proven experience applying AI or advanced automation to marketing operations or campaign quality.
- Strong operational rigor with exceptional attention to detail and process discipline.
- Demonstrated ability to manage multiple complex initiatives simultaneously.
- Highly analytical, with the ability to use data to inform decisions and optimization.
- Builder mindset with comfort creating structure and clarity in ambiguous environments.
Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we value potential, character, and curiosity as much as experience.
WHOOP is an Equal Opportunity Employer and participates in E-Verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $155,000 - $195,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
What the Team is Saying
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Manan Dedhia
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
