Director of Lifecycle Marketing - AXS

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.  

The Role

AXS is seeking a Director of Lifecycle Marketing to join our team in Los Angeles, CA. The Director of Lifecycle Marketing is responsible for developing and executing strategies that drive customer retention, engagement, and revenue through owned marketing channels, including email, app push notifications, SMS, and other personalized messaging. This role will oversee the full customer lifecycle, from onboarding to re-engagement and loyalty, leveraging data-driven automation, personalization, and segmentation. The ideal candidate has a deep understanding of lifecycle marketing strategies, CRM tools, and AI-driven customer engagement tactics. They will manage a team to design and optimize automated journeys that enhance the customer experience while delivering measurable business impact.

What Will You Do?

• Develop and lead a comprehensive lifecycle marketing strategy to nurture, retain, and re-engage customers.
• Oversee execution of personalized, automated messaging campaigns across email, SMS, push, and in-app channels.
• Define and optimize messaging strategies for key lifecycle stages, including onboarding, engagement, retention, and win-back.
• Collaborate with analytics and data teams to enhance segmentation and predictive targeting using data models.
• Align lifecycle marketing strategies with broader business goals and revenue targets.
• Lead A/B and multivariate testing for messaging, subject lines, send times, and content personalization.
• Analyze customer behavior and campaign performance to refine strategies and improve conversions.
• Partner with MarTech to implement personalization and recommendation engines.
• Maintain best practices for deliverability and messaging hygiene to ensure inbox placement.
• Manage end-to-end process for one-off email campaigns ("E-Cards") requested by account managers.
• Streamline workflows and communication with account managers to ensure timely campaign deployment.
• Collaborate with data teams to refine segmentation and improve E-Card targeting and engagement.
• Partner with MarTech to optimize Salesforce Marketing Cloud integrations and scale campaign delivery.
• Maintain an ongoing A/B testing roadmap to optimize campaign creative, timing, targeting, and personalization.
• Collaborate with MarTech and engineering to improve automation, data integrations, and system workflows.
• Mentor and lead a team of lifecycle marketing managers and specialists, ensuring adoption of best practices.
• Manage relationships with key technology vendors, including CRM platforms and personalization tools.
• Ensure global compliance with regulations (e.g., CAN-SPAM, GDPR, TCPA), and partner with legal to manage opt-in and consent policies.

What Will You Bring?

• BA/BS degree (4-year) in Marketing, Communications, or a related field.
• 7+ years of experience developing and executing lifecycle marketing programs across email, push notifications, SMS, and other retention channels.
• Proven track record of leveraging customer data and predictive modeling to build highly segmented and personalized campaigns.
• Strong analytical background with expertise in measuring campaign performance, improving LTV, and optimizing retention through A/B testing and data-driven insights.
• Experience managing both automated and one-off email campaigns, with a focus on optimizing workflows and streamlining deployment processes.
• Demonstrated ability to collaborate with data and MarTech teams to build and optimize marketing data infrastructure, ensuring clean data flows into Salesforce Marketing Cloud for effective segmentation and automation.
• Technical expertise in Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Automation Studio, Ampscript, and SQL, with the ability to troubleshoot and optimize workflows.
• Proven success in recruiting, mentoring, and managing lifecycle marketing specialists, ensuring best practices, resource alignment, and team development.
• Experience partnering with multiple stakeholders, including international marketing teams, to create unified messaging templates that ensure consistent branding and communication across global markets.
• Advanced understanding of customer lifecycle strategies and CRM-driven engagement across email, push, SMS, and other retention channels.
• Strong ability to analyze campaign metrics, test strategies, and drive continuous improvement through A/B testing and performance reporting.
• Familiarity with compliance and messaging best practices, including CAN-SPAM, GDPR, and TCPA, and strategies to maintain high inbox placement and engagement rates.

Pay Scale: $149,812 - $170,000

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

What’s in it for You?

• Extraordinary People – we’re not kidding!
• Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
• Opportunities for learning and leveling up through training and education reimbursement.

More about AXS

AXS, a subsidiary of AEG, sells millions of tickets each year for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Clients include First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and B.League (Japan).

Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide. In each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment. 

To learn more about our culture and values, visit: https://solutions.axs.com/careers/

More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

We are dedicated to a diverse, inclusive and authentic workplace, so if you’re excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

We’re an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status. 

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.