WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com
THE ROLE
As the Vice President of Media Planning at Zeta Global, you will set the strategic direction for our North American Media Planning organization responsible for RFP/RFI and strategic Media Plan responses across all verticals and markets, while building and mentoring a team of to deliver against ambitious revenue and client success goals. This role requires a seasoned leader who is equally comfortable shaping enterprise-level strategy and rolling up their sleeves to ensure flawless execution.
You will serve as the senior voice for Media Planning across Zeta Global, advising clients and internal stakeholders on best-in-class approaches and solutions across the full digital ecosystem. You must be comfortable and credible working with a diverse set of clients across industries and geographies while employing exceptional organizational design and motivational leadership capabilities.
This role is hybrid out of New York City, NY.
WHAT YOU'LL DO
- Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks, managing a team of apx 25 (4-5 direct reports)
- Drive executive-level media strategy and proposal development that directly supports new business acquisition and major account growth
- Own end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals — ensuring accuracy, differentiation, and on-time delivery
- Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH
- Translate complex campaign objectives into precise audience, inventory, and targeting strategies using proprietary and third-party data
- Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes
- Synthesize market intelligence and client feedback to influence product roadmap and planning innovation
- Build, mentor, and develop an industry leading Planning team; establish career development pathways and a culture of excellence
WHO YOU ARE
- A strategic media leader with a proven track record of driving revenue through differentiated planning and client-facing excellence within a fast paced growing company
- Deeply knowledgeable about the global digital advertising landscape, with the credibility and judgment to advise senior clients and internal partners across industries and markets
- An inspiring leader who builds strong teams, fosters collaboration, and develops talent
- An executive-level communicator who commands the room with clients, prospects, and internal partners alike
- Highly analytical and data-driven, with a sharp ability to connect media strategy to measurable business outcomes
- A decisive, adaptable operator who thrives in high-velocity environments and leads teams through ambiguity without sacrificing quality
- Deeply curious about the evolution of digital advertising and motivated by building something that matters
WHAT YOU'LL NEED
- Bachelor's degree required; advanced degree preferred
- 10+ years of progressive experience in digital media planning, strategy, or programmatic advertising
- 5+ years in a leadership or senior management capacity, with demonstrated team-building experience
- Deep expertise in digital ad metrics, pricing models, and multi-channel campaign architecture
- Proven experience leading high-profile RFP responses and executive-level client presentations
- Sophisticated command of Excel, PowerPoint, and analytics and planning platforms
- Track record of working independently and cross-functionally to drive revenue in a fast-paced, high-growth environment
BONUS POINTS
- Experience leading media planning within a high growth programmatic advertising business
- Experience building or scaling a media planning function from the ground up
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $190,000 - $210,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-MR1
Skills Required
- Bachelor's degree
- 10+ years of progressive experience in digital media planning, strategy, or programmatic advertising
- 5+ years in a leadership or senior management capacity
- Demonstrated experience building and developing teams
- Deep expertise in digital advertising metrics, pricing models, and multi-channel campaign architecture
- Experience leading high-profile RFP responses and executive-level client presentations
- Sophisticated command of Excel, PowerPoint, and analytics and planning platforms
- Ability to work independently and cross-functionally to drive revenue in a fast-paced, high-growth environment
- Advanced degree
- Experience leading media planning within a high-growth programmatic advertising business
- Experience building or scaling a media planning function from the ground up
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
