Your Opportunity as a Director of Integrated Media
As a Director of Integrated Media, you will lead integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with day-to-day responsibility for Pup-Peroni. You will serve as a senior media leader and strategic partner to Brand, Customer Marketing, Strategy & Creative, agency partners, and media partner teams to ensure media strategies are business-driving, consumer-centric, measurable, and tightly connected to creative and commercial priorities. You will also lead and develop a team of three direct reports while advancing consistent media best practices, investment discipline, and a culture of curiosity, accountability, continuous optimization and a bold enterprise mindset.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month during core weeks as determined by the Company; maybe more as business need requires.
In this role you will:
Lead media strategy, planning, and measurement
Own integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with direct day-to-day responsibility for Pup-Peroni.
Set strategic direction for full-funnel National and retail media network plans, ensuring investment choices align to brand objectives, consumer insights, business priorities, and measurable outcomes.
Lead cross-channel planning that connects audience strategy, channel mix, creative considerations, retail activation, measurement, and optimization recommendations.
Guide interpretation of performance, competitive activity, marketplace trends, and learning agendas; translate insights into clear recommendations for senior stakeholders.
Establish clear KPIs, audience priorities, test plans, and optimization expectations to improve effectiveness, efficiency, and accountability.
Collaborate with agency and partners
Act as a senior media partner to business leaders, Brand teams, Customer Marketing, eCommerce Marketing, agencies, and key media partners.
Build trusted relationships by proactively communicating strategy, performance, risks, trade-offs, and recommendations across assigned businesses.
Lead agency ways of working, ensuring clear expectations, strong executional discipline, high-quality strategic output, and continuous improvement.
Engage with priority media, retail media, measurement, and technology partners to unlock stronger capabilities, innovation, value, and business impact.
Influence cross-functional decision-making and help resolve competing priorities across brands, channels, budgets, timelines, and partners.
Lead the team and media operations
Lead, coach, develop, and manage performance for three direct reports, creating clear priorities, accountability, and growth opportunities.
Establish consistent operating routines, planning processes, reporting expectations, and media best practices across assigned businesses, but also with an enterprise mindset.
Oversee budget management, investment pacing, purchase order and system requirements, and spend-to-zero discipline in partnership with budget owners and cross-functional teams.
Identify operational risks, process gaps, and capability needs; recommend solutions that improve team effectiveness, partner clarity, and business results.
What we are looking for:
Minimum Requirements:
Bachelor’s degree
At least 15 years of progressive experience in media strategy, integrated media planning, retail media, digital media, brand marketing, shopper/customer marketing, eCommerce marketing, or related marketing leadership roles.
Demonstrated experience leading full-funnel media strategy, managing significant budgets, influencing senior stakeholders, and translating business objectives into measurable media plans.
People leadership experience, including coaching, prioritization, performance management, and development of direct reports or cross-functional teams.
Experience in the Consumer Packaged Goods Industry
Additional skills and experience that we think would make someone successful in this role:
MBA is preferred
Experience overseeing multiple brands, business units, or portfolios with complex stakeholder, agency, and investment management needs.
Strategic, enterprise-minded media leadership with the ability to connect consumer insights, brand objectives, commercial priorities, channel strategy, and measurement into actionable plans.
Strong analytical and financial acumen, including budget stewardship, investment pacing, performance interpretation, and optimization decision-making.
Excellent communication and influence skills, with the ability to simplify complex information and make clear recommendations to senior stakeholders.
Deep understanding of National media, retail media networks, digital ecosystems, measurement approaches, and how media ladders to brand and business strategies.
Ability to lead through ambiguity, manage competing priorities, and foster collaboration, curiosity, and continuous improvement.
#LI-JW1
#LI-Hybrid
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Skills Required
- Bachelor's degree
- At least 15 years progressive experience in media strategy, integrated media planning, retail/digital/eCommerce marketing or related marketing leadership
- Demonstrated experience leading full-funnel media strategy, managing significant budgets, and translating objectives into measurable media plans
- People leadership experience including coaching, prioritization, performance management, and development of direct reports or cross-functional teams
- Experience in the Consumer Packaged Goods (CPG) industry
- MBA
- Experience overseeing multiple brands, business units, or portfolios with complex stakeholder and agency management
- Strategic, enterprise-minded media leadership connecting consumer insights, brand objectives, channel strategy, and measurement
- Strong analytical and financial acumen including budget stewardship, investment pacing, and performance interpretation
- Excellent communication and influence skills with ability to simplify complex information for senior stakeholders
- Deep understanding of national media, retail media networks, digital ecosystems, and measurement approaches
- Ability to lead through ambiguity, manage competing priorities, and foster collaboration and continuous improvement
The J.M. Smucker Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The J.M. Smucker Co. and has not been reviewed or approved by The J.M. Smucker Co..
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Retirement Support — Retirement programs are described as strong, with a company 401(k) match, immediate vesting in some materials, and access to an Employee Stock Purchase Plan. These elements contribute to a favorable view of total compensation value.
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Parental & Family Support — Paid parental leave for all parents and on-site childcare at key locations signal a family-forward approach. Additional supports such as adoption assistance and pet-related leave reinforce this emphasis.
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Leave & Time Off Breadth — Paid time off, seasonal compressed schedules, and flexibility options are highlighted across materials. The ability to start with substantial PTO and buy additional time enhances perceived time-off breadth.
The J.M. Smucker Co. Insights
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.
