Director of Integrated Marketing

Description

BASIC INFORMATION

Status: Full Time

Place of Performance: Atlanta, Georgia or remote / hybrid

Travel Requirements: 10%

Supervisor: Chief Growth Officer 

Direct Reports:

- Manager of Organic Social and Influencer Marketing

- International Marketing Contractor

Responsibilities 

Brand Marketing Channel Leadership

• Global Organic Social
• Global Paid Influencer
• Global PR
• Global Consumer Print Advertising
• Global Experiential Marketing
• Event strategy (articulate goals, reason for doing an event, expected outcome)
• Event budget management
• Event planning and execution
• Event performance reporting

Content Planning

• Own the brand content calendar development including calendar document management, data accuracy and completion
• Own the weekly Content Lab meetings – including agenda development, meeting management, notes and follow ups
• Own marketing story (campaign) concept development and writing, collaborating with the Brand Managers and Creative team to drive from concept to execution

Budget Management

• Responsible for budget planning, execution and tracking for spend that supports areas under management

Key Relationships

• Brand Managers
• PR Agency
• Creative Director and Graphic Design Team

Requirements

Qualifications

• Bachelor’s degree in marketing, Business Administration, or related field
• Beauty experience preferred 
• Ability to work in fast paced work environment
• Ability to deliver on deadlines
• Able to roll up their sleeves and get the job done while processes are not clear
• Demonstrates excellence in communication, analytics and project management
• Excellent presentation skills and proficiency in PowerPoint/ Office Suite 
• Can effectively build relationships and influence senior levels in the organization across regions and functions
• Drive for results, able to influence and accomplish tasks through formal and informal channels