Director of Integrated Marketing

Posted 8 Days Ago
Be an Early Applicant
Stone Mountain, GA, USA
In-Office
Senior level
Beauty • Retail • Manufacturing
The Role
Lead global brand marketing channels (organic social, paid influencer, PR, print, experiential). Own event strategy, budgeting, planning, execution, and performance reporting. Manage the brand content calendar and Content Lab meetings. Develop campaign concepts and drive from concept to execution. Plan and track budgets and collaborate with Brand Managers, PR agency, and Creative teams. Manage direct reports.
Summary Generated by Built In

Description

BASIC INFORMATION

Status: Full Time

Place of Performance: Atlanta, Georgia or remote / hybrid

Travel Requirements: 10%

Supervisor: Chief Growth Officer 

Direct Reports:

- Manager of Organic Social and Influencer Marketing

- International Marketing Contractor

Responsibilities 

Brand Marketing Channel Leadership

  • Global Organic Social
  • Global Paid Influencer
  • Global PR
  • Global Consumer Print Advertising
  • Global Experiential Marketing
  • Event strategy (articulate goals, reason for doing an event, expected outcome)
  • Event budget management
  • Event planning and execution
  • Event performance reporting

Content Planning

  • Own the brand content calendar development including calendar document management, data accuracy and completion
  • Own the weekly Content Lab meetings – including agenda development, meeting management, notes and follow ups
  • Own marketing story (campaign) concept development and writing, collaborating with the Brand Managers and Creative team to drive from concept to execution

Budget Management

  • Responsible for budget planning, execution and tracking for spend that supports areas under management

Key Relationships

  • Brand Managers
  • PR Agency
  • Creative Director and Graphic Design Team

Requirements

Qualifications

  • Bachelor’s degree in marketing, Business Administration, or related field
  • Beauty experience preferred 
  • Ability to work in fast paced work environment
  • Ability to deliver on deadlines
  • Able to roll up their sleeves and get the job done while processes are not clear
  • Demonstrates excellence in communication, analytics and project management
  • Excellent presentation skills and proficiency in PowerPoint/ Office Suite 
  • Can effectively build relationships and influence senior levels in the organization across regions and functions
  • Drive for results, able to influence and accomplish tasks through formal and informal channels

Skills Required

  • Bachelor's degree in marketing, Business Administration, or related field
  • Beauty industry experience
  • Ability to work in a fast paced work environment
  • Ability to deliver on deadlines
  • Willingness to roll up sleeves and execute with unclear processes
  • Excellence in communication, analytics, and project management
  • Excellent presentation skills and proficiency in PowerPoint/Office Suite
  • Ability to build relationships and influence senior stakeholders across regions and functions
  • Drive for results and ability to influence through formal and informal channels
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The Company
0 Employees
Year Founded: 1924

What We Do

House of Cheatham is a long-standing manufacturer and owner of multicultural hair and personal-care brands (Aunt Jackie's, Africa's Best, Hollywood Beauty, Kuza). The company develops, manufactures, and distributes hair and skincare products focused on textured hair and diverse consumer needs, serving retail and global markets while supporting supplier and production operations from its Stone Mountain, GA facilities.

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