Director Insights & Analytics, SEA

Posted Yesterday
Be an Early Applicant
Hiring Remotely in HarbourFront, SGP
Remote or Hybrid
Expert/Leader
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
Lead Insights & Analytics for Southeast Asia, translating consumer, shopper, and market intelligence into growth strategy. Oversee regional teams, syndicated data, advanced analytics, AI/ML adoption, supplier contracts, and performance measurement to drive annual planning and ROI on marketing investments.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The Director, Insights & Analytics (I&A) is a strategic leadership role within the SEA Business Unit, reporting directly to the BU President, and sitting as a member of the SEA Leadership Team (LT). This role leads the full I&A function across three sub-pillars - E&I I&A (scale brands), Country I&A (five SEA markets), and Growth Analytics & Shopper COE (cross-market/cross-category capabilities) - translating consumer, shopper, and market intelligence into competitive advantage. The Director partners Marketing, Managing Directors, and Commercial functions to shape growth strategy, lead annual contract planning through consumer insights, and pioneer the adoption of AI/technology to automate and scale intelligence generation.
How you will contribute
1. Growth Opportunities Identification
  • Contributes to the BU Strategic Plan and Annual Contract, articulating key cross-category consumer and market issues, implications, and opportunities

  • Leads identification and anticipation of key consumer and market trends that can influence BU strategy

  • Responsible for continuous improvement of functional capabilities and good practices to identify tools that best support growth opportunity identification

  • Through the Shopper & Insights team, ensures deployment of BU strategy across countries and sets up consistent measurement and learning of initiatives in the region

2. Generating Behaviour-Changing Insight & Identifying Effective Levers of Engagement
  • Responsible for development of capabilities and leadership in Consumer Map, Consumer Journey, and Brand strategy and planning tools

  • Provides thought leadership and promotes the integration of Consumer & Shopper into BU, Category, and local sales strategies and plans

3. Business Optimisation
  • Promotes the use of advanced modelling and analytics to improve return on marketing investments and develop fact-based plans for key brands

  • Generates and communicates BU learning on application of analytics to business issues; identifies general principles guiding investment of marketing & trade spend and pricing strategies

  • Leverages analytic tools to inform opportunities on the distortion of resources across Categories/Brands

  • Responsible for development of BU learning and benchmarking on innovation

  • Provides consolidated reporting for in-market performance, forecast, and brand measures

4. AI, Technology & Automation
  • Champions the adoption of AI/ML tools and advanced analytics platforms to automate subject-matter-expert workflows and accelerate intelligence generation

  • Drives implementation of social listening, predictive analytics, automated reporting, and generative AI solutions to scale insight delivery

  • Builds a future-ready I&A operating model leveraging technology to reduce manual effort, increase speed-to-insight, and enable self-serve analytics for business partners

  • Stays at the forefront of emerging tech (e.g., GenAI for research synthesis, NLP for consumer feedback mining, automated dashboarding) and pilots new capabilities within the BU

5. Resource Management & Learning Plan
  • Establishes and manages regional relationships with key suppliers (Nielsen, Europanel, Ipsos) to drive efficiencies and maximise ROI; oversees and manages regional contracts with syndicated data suppliers

  • Oversees Category planning and prioritisation of resources in collaboration with CI/I&A Leadership team; supports prioritisation with strategic suppliers

  • Collaborates with Procurement to define and implement a productivity agenda, providing business context and content of services needed

  • Maintains a culture of cross-category learning and sharing; drives continuous innovation in research approaches and presentation methods; leverages available innovation funds

6. People Management & Capability Building
  • Leads development of a strong I&A team across the BU (~15 people spanning three sub-pillars) that provides the right insights and analytics to drive growth

  • Contributes to I&A Development strategy for the BU: skills assessment, training strategy, identification of key development positions, and career experiences model

What You Bring
Must-Have
  • 12-15+ years of progressive experience in consumer insights, analytics, or strategy roles within FMCG/CPG or adjacent industries

  • Proven track record of leading insight-to-action in a multi-market, multi-category environment

  • Deep expertise in quantitative and qualitative research, syndicated data (Nielsen/IRI), household panel (Europanel), brand health tracking, and market mix modelling

  • Experience leading annual/strategic planning processes with consumer insight inputs (Annual Contract, JBP)

  • Demonstrated ability to influence C-suite / senior leadership and translate complex data into compelling strategic narratives

  • Experience managing and developing teams of 10+ across multiple geographies and functional sub-pillars

  • Strong commercial acumen - ability to connect consumer insight to P&L outcomes

  • Experience managing regional supplier relationships and contracts (research agencies, syndicated data providers)

Strongly Preferred
  • Hands-on experience deploying AI/ML, automation, or advanced analytics tools in an insights function (e.g., GenAI for research synthesis, automated dashboarding, predictive modelling)

  • Familiarity with SEA consumer landscape and multi-market complexity

  • Experience with Revenue Growth Management analytics and shopper insights

  • Background in both agency-side and client-side insights roles

  • Experience contributing to global/regional functional leadership forums

  • Fluency in modern, digital-first marketing: social commerce, performance marketing, creator partnerships, and platform strategy

  • People leadership track record: building team engagement, developing talent, and delivering results through others

  • Excellent communication skills with the maturity to work across markets, cultures, and levels of seniority

  • An instinct for cultural assimilation and the ability to lead authentically in a locally grounded context

Country to country Relocation support available through our Global Mobility Policies
Business Unit Summary
Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Analytics & Modelling
Analytics & Data Science

Skills Required

  • 12-15+ years experience in consumer insights, analytics, or strategy within FMCG/CPG or adjacent industries
  • Proven track record leading insight-to-action in multi-market, multi-category environments
  • Expertise in quantitative and qualitative research, syndicated data (Nielsen/IRI), household panel (Europanel), brand health tracking, and market mix modelling
  • Experience leading annual/strategic planning processes with consumer insight inputs (Annual Contract, JBP)
  • Ability to influence C-suite and translate complex data into strategic narratives
  • Experience managing and developing teams of 10+ across multiple geographies and sub-pillars
  • Strong commercial acumen connecting consumer insight to P&L outcomes
  • Experience managing regional supplier relationships and contracts with research agencies and syndicated data providers
  • Hands-on experience deploying AI/ML, automation, or advanced analytics tools (e.g., GenAI, automated dashboarding, predictive modelling)
  • Familiarity with Southeast Asia consumer landscape and multi-market complexity
  • Experience with Revenue Growth Management analytics and shopper insights
  • Background in both agency-side and client-side insights roles
  • Experience contributing to global/regional functional leadership forums
  • Fluency in modern, digital-first marketing (social commerce, performance marketing, creator partnerships)
  • People leadership track record: building engagement and developing talent
  • Excellent communication skills across markets, cultures, and seniority levels
  • Ability to lead authentically with cultural assimilation in local contexts

Mondelēz International Compensation & Benefits Highlights

  • Healthcare Strength Healthcare coverage is presented as comprehensive for U.S. roles, including medical, dental, vision, prescription, EAP, and optional critical illness/accident plans with HSA/FSA, with eligibility often starting at hire. Wellness resources and mental health support are also highlighted across company and benefits materials.
  • Retirement Support Retirement programs are portrayed as a standout, with a 401(k) that includes a competitive employer match and, for eligible groups, an additional non‑elective contribution; certain populations also retain legacy or contractual pension arrangements. Company filings and contract communications reinforce ongoing retirement offerings across employee groups.
  • Leave & Time Off Breadth Paid time off and holidays are positioned as competitive, and company materials also note paid volunteer time. Global parental‑leave standards and adoption/surrogacy assistance expand the time‑off and family‑support offering.

Mondelēz International Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
HQChicago, IL
MY
MX
Athens, GR
Bogotá, CO
Bratislava, SK
Breda, NL
Bucharest, RO
Hungary
Buenos Aires, Buenos Aires
East Hanover, NJ
İstanbul, Istanbul
Mumbai, IN
Praha, CZ
Santa Ana, CR
Santa Fe, MX
São Paulo, BR
Singapore
Warsaw, PL
Learn more

Similar Jobs

Mondelēz International Logo Mondelēz International

Global Ocean & International Logistics Lead

Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Remote or Hybrid
4 Locations
90000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account